Digital marketers can add TV campaigns via APIs to their dashboards with Centriply's new TangoPLAN
Targeted TV specialist expands its marketing technology, making it easy for Digital and TV planners/buyers to create TV campaigns from their desktop.
Nov 13, 2018, 08:10 ET
NEW YORK, Nov. 13, 2018 /PRNewswire/ -- Centriply, announced today the release of a new way to combine automated audience buying and location targeting for a unique Linear Targeted TV solution: TangoPLAN. Digital planners can tap into several TV options, including network, market level, hyper-local, and connected TVs to reach audiences at a household level, a pivotal goal of marketers has been achieved.
This creates unmatched national scale by using the impact of Local Broadcast, the frequency of Cable and the incremental reach of OTT to create a common ground for planning and buying for cross screen campaigns. Adding an independent Linear TV API provides a window into TV inventory options for digital video planners and enables marketers to extend their cross screen solutions.
Data drives the newly expanded application that's part of Centriply's Tango Media Suite of TV marketing technology. Used in conjunction with an extensive data warehouse and powerful location module TangoGEO, any geography can be used to pinpoint high value consumers at sub-DMA levels and incorporate a variety of digital data sources to inform the media planner about that consumer. TangoNVIO then wraps up the media buy with a powerful auto-assist function that turns out a client proposal in seconds.
By applying the same audience data segments from Experian as a digital campaign, TangoPLAN lets HH level data drive Linear TV to compare viewers of broadcast and cable in one place for campaign planners. "Presenting a cohesive solution to clients that reduces waste and increases impact while extending reach, makes our solution stand out from other media agencies. Having the same audience segments as digital planners at our fingertips makes the view of the market and audience much more complete. Whether your metric is CPM, impressions or other KPIs-- it can be considered together." says Justin Keck, Group VP of Cable Scope Inc. TangoPLAN considers almost a billion impressions a week to answer the "what if's?" of planners and provides a wide range of options to choose from. This intuitive platform allows planners to apply data and see opportunities available to them in order to reach their target audience while retaining the data segment values through the buying stage.
"Our team of planners and buyers had a significant role in creating the functions and granular reporting ability that this platform can produce. Transparency, accuracy and the ability to go from a single ZIP to a national view was crucial to this software release. This is working today and there isn't anything out there like it" Keck emphasized.
With TangoPLAN the questions of where, when and most importantly, how much to reach your audience are answered on your desktop. Take advantage of the scale and reach of broadcast and cable TV with measurable attribution and ROI.
For more information, visit www.centriply.com. To become a partner, or request a demonstration, contact Rich Kaufman, [email protected]
About Centriply An independent media agency on a mission to give agencies and brands the technology that taps into the scale of TV with the abilities that digital marketers expect since 2015.
SOURCE Centriply