Digital Marketing Agency, fishbat, Dishes on 3 Social Platform Changes to Come
PATCHOGUE, N.Y., Oct. 8, 2018 /PRNewswire/ -- In order to help businesses stay on top of their marketing game, digital marketing company, fishbat, dishes on 3 social platform changes to come.
Social media is bigger than ever before, and these platforms continue to evolve in order to better suit the needs of users as well as provide a better tool for marketers to promote their brand. The best companies will take these changes in stride and adjust their campaigns in order to take advantage of new and exciting features.
Here are a few upcoming or recent changes that may have an effect on the way businesses approach major social media platforms.
Ability to Share Links in Stories. "Stories" are a type of ephemeral content that first got their start in Snapchat. However, Facebook has since recognized their potential and implemented them on both that platform as well as Instagram. In addition to being an excellent way to share updates with friends, they are a valuable tool for marketers.
Facebook is expanding the Stories feature with the ability to share links, which should make it much easier for brands to provide an easy method of accessing a website. It should be significantly easier to secure conversions through Stories after this change, which makes their utility even more attractive to companies that are looking to up their social media game.
Expanded Stories Ads to Marketers. Facebook is really doubling down on their commitment to the Stories platform - likely due to the extreme success the feature has delivered on Instagram. In addition to giving businesses the ability to share links within their own stories, Facebook is expanding the ability to promote brands through Stories advertising.
There's no denying that Facebook marketing is one of the most powerful tools on the market, and soon that same power will be added to ads interspersed between user stories. If the success of Stories on Instagram is any indication, this advertising Avenue is one that companies would be remiss to pass up.
Canvas Ads Updated to Instant Experiences. Back in 2016, Facebook implemented Canvas ads that focused on providing a template to businesses to design mobile-optimized ads - making it easier to capture the attention of smartphone users and increase conversions. Recently, Facebook has announced the update of Canvas ads into Instant Experiences.
While there don't appear to be a ton of changes to the systems upfront, it does reaffirm Facebook's commitment to capitalizing on the mobile platform and providing optimized content across all devices. Companies should always be taking advantage of Instant Experiences in order to create flexible content that loads effectively for mobile users.
With how many people spend most of their time online through a phone rather than a computer, it's important for businesses to adjust their approach to advertising in order to better suit the needs of consumers.
ABOUT FISHBAT
fishbat New York digital marketing company is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
SOURCE fishbat
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