Digital Marketing Company, fishbat, Explains the Importance of Mobile Targeting This Holiday Season
PATCHOGUE, N.Y., Nov. 14, 2018 /PRNewswire/ -- In an effort to help businesses take advantage of one of the most profitable times of the year, digital marketing company, fishbat, explains the importance of mobile targeting this holiday season.
Mobile devices are quickly beginning to eclipse desktops when it comes to browsing the web, and the marketing landscape has seen major changes in response to this trend. In order to maximize the impact of digital marketing - especially during a busy time of the year like the holidays - it's important to target mobile devices in any brand promotion plan.
Listed below are just a few of the reasons why mobile marketing is so important during this time of year.
Mobile Marketing Leads to Mobile Commerce. People are not just browsing for products on their phones - they are purchasing them there too. Businesses that focus their search engine optimization on increasing visibility on mobile will also see an increase in sales. The holiday season's tradition of gift giving can amplify this effect as browsers find relevant products and purchase them directly from their mobile device. This means that businesses need to approach mobile targeting both in terms of increasing their reach, as well as in optimizing for mobile conversions ahead of this busy time of year.
Physical Shoppers Are Mobile Shoppers. During the holiday season, many people are out and about in retail stores looking for the perfect gift for their loved ones. With most people having easy access to the internet in their back pocket, it's easier than ever before to compare prices and read reviews online. By optimizing marketing for mobile devices, businesses can capitalize on these last minute searches and perhaps sway a physical shopper into buying online rather than purchasing from a competitor.
Mobile Marketing Reaches a Broad Audience. With a huge number of devices available at a wide range of prices, there's a smartphone on the market for almost any budget. However, the same can't be said for computers. Chances are that the majority of consumers will own and regularly use a mobile device to browse the web, while the same can't be said for Mac or PC. This makes mobile marketing more valuable by default - especially when you consider that mobile web browsing is becoming more and more common. With the holiday season being filled with e-commerce related traffic, it's a particularly great time to ramp up mobile targeting efforts.
ABOUT FISHBAT
fishbat digital marketing firm is a full-service operation that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
SOURCE fishbat
Share this article