PATCHOGUE, N.Y., Nov. 16, 2018 /PRNewswire/ -- In order to help companies promote their brand as effectively as possible, digital marketing company, fishbat, chimes in with 4 reasons images help to increase engagement.
Search engine optimization is an incredibly important part of any online marketing plan, but many businesses make the mistake of focusing their optimization efforts on text and text alone. Images can be just as effective as carefully crafted text when it comes to increasing engagement - if not more so. It's important not to neglect this crucial part of digital marketing when planning out any sort of advertising campaign.
Listed below are 4 reasons why images are so important when it comes to increasing engagement.
Simple and Concise Promotion. A marketing team could spend hours crafting the perfect post on social media or writing an SEO-optimized blog, but there's some truth to the saying "a picture's worth a thousand words." It's much easier and quicker for a reader to process a simple infographic than it is for them to read an entire web page, and it also gives them the information they need as quickly as possible. Prioritizing media-heavy posts keeps readers interested and more effectively increase engagement when compared to a wall of text.
Easy To Remember. Just as it's much easier to get information from an image than it is from a long text post, it's far easier to remember that information later as well. Even when expanding the discussion beyond infographics and into more general web page images, browsers are more likely to remember an image associated with the company than a paragraph about the company. By keeping the business in the forefront of the customer's mind, it's much easier to increase brand awareness and keep customers coming back in the future.
Emotional Connection to the Brand. While a wall of text is a bad idea for practical reasons, that sort of marketing can influence the way consumers connect with the brand on an emotional level as well. It's difficult to quantify the effects that image-centric posting can have on a company's public perception, but adding in images to online content gives a friendlier vibe that customers can better relate to. By building a brand personality and connecting with readers through images, they are more likely to engage with the company when compared to more "faceless" competitors.
Better Mobile Optimization. One of the most important reasons to keep images at the forefront of any marketing campaign is how much better they make the mobile browsing experience. Marketers are starting to notice far more consumers spending the majority of their time online on mobile devices rather than on a PC or Mac. When a potential customer is scrolling through a social media feed or even Google web search results, mobile-optimized content will put brands far ahead of the competition - and a key part of that optimization is proper use of images.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]