Digital PR, B2B PR and Technology PR Specialist ITPR Enjoys Buoyant First Half Year Growth

LONDON, Nov. 18, 2010 /PRNewswire/ -- During a period of great economic uncertainty, The ITPR Group http://www.itpr.co.uk the traditional, digital and search B2B technology PR consultancy, today announces significant growth in its first half year figures and an ever expanding client portfolio. In the last six months, since 1^st April 2010, B2B PR consultancy ITPR has seen its revenues increase by 25%, expanded its PR delivery team and added 10 new clients to its technology and digital PR portfolio.

Established in 1990, ITPR has for many years been one of the top 20 technology PR consultancies in the UK. During a relatively flat 2009, it took the opportunity to overhaul and renew its approach to PR reviewing its clients' requirements for digital PR and social media brand-building, adding offsite SEO expertise and starting 2010 with a carefully considered traditional, digital and search-based B2B PR strategy. ITPR continues to provide clients with tailored, effective industry media coverage but now provides extended services to support all social media channels that guarantees results and improves website page rankings. ITPR also continues to manage successful PR and marketing campaigns for UK-based organisations focused in the UK, as well as international PR programmes across Europe and the US.

With an array of clients past and present, areas of specialism within IT include mobile, accounting, security, finance, retail, healthcare, marketing services, public sector, consultancies and service providers.  

Impressed by ITPR's thought leadership-based approach and digital media offering, a host of organisations have joined the client roster since 1^st April 2010. These include: instant messaging mobile technology provider - Palringo, online accounting system provider - Twinfield, data centre technology innovator - 2bm, examination and accreditation institute - APMG,  case management system provider - iCasework, business solutions provider - Nolan Business Solutions, global online gaming operator - Stan James.com,  IT services & solutions provider - Maindec, interconnect solutions provider - Volex, and outsourced health informatics provider - MedeAnalytics.

Bob Dearsley, Chairman of technology PR specialists ITPR, comments, "A first half financial year included the May general election and of all the turmoil that followed, the uncertainty about the planned austerity measures and the Public Sector review - not times when you would expect to see great optimism in marketing departments or in B2B PR. During this period, we expected that 'treading water' would be a good business performance, so to actually come through this and witness strong growth we believe is a very real achievement."

Dearsley continues, "We have grown substantially in B2B PR and digital PR client numbers, revenues and headcount, and even in the services we offer by developing and optimising the delivery of our technology PR by adding search and digital PR. We have grown in terms of our reach and have recently seen an increasing number of our UK-based clients start to look further afield and request our support in international markets and some organisations, based abroad, are actively seeking us out to help with establishing a foothold in the UK market. With proven processes in the UK market, and previous experience in a number of European markets, we have been able to deliver equally strong technology PR results both at home and abroad."

Dearsley comments, "Whilst a 25% revenue growth and new technology PR account wins are always fantastic news, it is a key priority for us to retain our existing clients. Keeping so many of our technology PR customers on board throughout the economic downturn was of paramount importance to us, and we proved to our clients that maintaining us as members of their team was vital to their success."

About ITPR

ITPR is a traditional, search and digital PR consultancy specialising in B2B PR and the IT sector.

Since 1990, B2B PR consultancy ITPR has worked with a very broad range of different hardware vendors, consultancies, mobile operators, software authors, resellers & distributors. ITPR's B2B PR and digital PR clients have specialisms in finance, mobile, marketing services, ERP, content management, Public Sector, storage, security and process management.  

Digital PR consultancy ITPR has managed successful marketing campaigns for UK-based organisations focused in the UK as well as international B2B PR programmes across Europe and the US. ITPR's "no nonsense" approach to PR has provided an enviable track record and reputation for delivering increased sales promotion and media exposure for its clients.

Through a combination of traditional technology PR methods, digital PR and search-based PR, ITPR provides clients with tailored, effective industry media coverage that guarantees results and improves website page rankings.

Through successful brand building, ITPR can help develop a business profile, generate sales enquiries and drive qualified prospects to the website.

ITPR differentiates itself by being a B2B technology PR and digital PR consultancy that can advise on any aspect of marketing and how B2B PR can and should work at the centre of that activity. This in turn drives all kinds of sales lead generation from direct marketing to telemarketing to brand development, advertising and online search.

SOURCE ITPR