Digital Strategies For Beauty & Personal Care Brands

Aug 16, 2012, 10:00 ET from HBA Global

NEW YORK, Aug. 16, 2012 /PRNewswire/ --

WHAT:  "The Digital Revolution: Building Blocks of Digital Strategies" Webinar  

WHENTuesday, August 21, 2012, 1:00 p.m. EDT

HOW:    Registration and rate information at

WHY:   With 62% of beauty consumers shopping online regularly, no beauty or personal care brand can afford to be anti-social.  This video recap on current digital strategies, from the recent HBA Global Conference, will provide information and key insight on creating a successful digital culture for all types of beauty and personal care brands.

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Webinar participants will learn: 

  • The current landscape: the users, young digerati, and platforms driving the digital revolution
  • Digital ecosystems:  the latest on mobile apps, QR codes, widgets, flash sales and more
  • Case studies:  pioneer and emerging brands with successful digital strategies

This webinar features today's leading innovators on leveraging all things digital towards the creation and promotion of beauty and personal care brands. 

Speakers in this special presentation include:

–Alisa Marie Beyer, Founder, The Beauty Company
–Stacey DeGarmo, Sr. Associate Marketing Manager, Real Techniques, Paris Presents
–Laura Bronner, Co-Founder, gloss48
–Marilyn Simes, CEO, Digital Instincts, Inc.
–Ann Colville Somma, Publisher, Cult of Pretty, and webinar moderator

As an added bonus, speakers will be available for a live Q&A following the video presentation.  In addition, subscribers to the Webinar will be able to access the content on demand for up to six months following the presentation.  For more information contact: Dina-Marie Nicovic at or call 609-759-7611. To register go to

For more information on HBA Global go to

Contact: Annie Scully, 908-824-7938,