Dipe n' Go Selects Resound Marketing to Jumpstart Product Placement and Promotion Campaign for New Line of Baby Products

Mompreneur Chooses Budget-Friendly PR-to-Go Package To Help Secure Press Coverage of Innovative Baby Changing Station To Drive Sales and Attract Retail Buyers

Jun 21, 2010, 05:30 ET from Resound Marketing

PRINCETON, N.J., June 21 /PRNewswire/ -- Resound Marketing (www.resoundmarketing.com), an integrated marketing and PR agency focused on helping clients "make some noise," today announced that it has been named public relations agency of record for Dipe n' Go  (www.Dipe-n-Go.com), an innovative baby changing station for SUVs, minivans, and hatchback vehicles Launched by a mother and entrepreneur. Dipe n' Go will take advantage of Resound's PR-to-Go package, which offers a budget-friendly, short-term media outreach program for startups and small businesses - enabling them to cost-effectively put a sustainable PR program in place, and get the word out to key press contacts.

The Dipe n' Go media program will span a five-week timeframe, zeroing in on a select list of influential parenting magazines, lifestyle media, regional TV outlets, and mommy blogs. The key focus will be to get the Dipe n' Go product in front of the reporters, editors, and producers who review and cover clever "must have" baby and parenting products in roundups, gift guides, and features.

In addition to opening new dialogue with editors on behalf of Dipe n' Go, Resound will leverage its existing relationships with media outlets who have covered other agency clients such as Parents, Daily Candy, Working Mother, Babble, Baby Talk, Real Simple, Cool Mom Picks, NBC's TODAY show, and more.

For specific PR programs designed for baby and kid products – including show promotion campaigns at ABC Kids Expo and Natural Products Expo – visit Resound's Baby Products PR page.

About Resound Marketing

Through results-driven PR and marketing programs, Resound Marketing helps clients "make some noise," and grab the attention of customers, partners, and the press. We're experts in delivering strategic marketing plans, high-impact press coverage, compelling copywriting, trade show & event planning, and social media marketing. Resound clients range from startups and small businesses to national brands, offering products and professional services in a range of industries – spanning babies & kids, tech & mobile, green, boomers & seniors, health care, financial services, consulting, and more. Don't need a full PR program? We also offer a wide range of short-term project options, PR toolkits, training, and seminars. For more information, visit www.resoundmarketing.com.

SOURCE Resound Marketing