Direct Auto Insurance Dedicates Entire Month of April to Its Customers

NASHVILLE, Tenn., March 26, 2014 /PRNewswire/ -- Direct Auto Insurance is dedicating the entire month of April to its customers with its inaugural, "Customer Appreciation Month."

"We are passionate about our customers. So, while we truly appreciate them all year round, we decided to dedicate the entire month of April to show our customers just how much they mean to us," stated Ann Davids, CMO of Direct Auto. "Our month-long promotion isn't about us – it's about giving back to our customers and showing them how much we care."

To demonstrate their gratitude, Direct will shower customers with appreciation, gifts, and giveaways.  We invite everyone to stop by Direct Auto Insurance locations from April 1–April 30, 2014 to receive a free gift, a free policy review, and a chance to win a $500 shopping spree.       

Another unique component to "Customer Appreciation Month" is Direct's "1,000 Thank You's" promotion. This month-long promotion will highlight the reasons why Direct appreciates their customers; encourage site visitors to enter for a chance to win a $500 shopping spree; and offer free interactive mobile apps that are fun and educational.  

Direct will also give away free t-shirts to the first 500 users to receive a quote through the Coverage Assistant, Direct's newest tool on directgeneral.com. The Coverage Assistant is an educational tool that helps users understand and select the right type of insurance for their needs. This tool makes insurance easier to understand and easier to purchase, all while taking into account the personal circumstances of the user.

To conclude this month-long event, participating Direct store locations will host an in-store celebration filled with food, fun, and prizes on April 30, 2014 from 10:00AM – 2:00PM. All community members are welcome to stop by!

Direct offers customers the flexibility to choose their own payment dates and the freedom to customize their insurance policy. Direct employees live and work in their customers' neighborhoods, and will always provide the honest, fair, and sincere service that their customers deserve.

For more information about Direct's "Customer Appreciation Month" giveaways and store events (including entry instructions and terms and conditions) contact your local Direct store, visit www.facebook.com/DirectAutoIns, or visit www.directgeneral.com. Locations and contact information are available through 1-877- GO-DIRECT or by visiting www.directgeneral.com. *NO PURCHASE NECESSARY for any of these events. Gifts available while supplies last. Giveaways are not available in MS. Void where prohibited.

About Direct Auto Insurance:
Direct General Corporation is an insurance holding company and through its subsidiaries, is a leading provider of personal auto insurance, life insurance, and vehicle, and accident protection plans. Direct is headquartered in Nashville, Tenn., and has more than 400 local offices in 13 states throughout the Southeast with annual revenue of over $450 million. Direct markets and sells its products and services under the Direct Auto Insurance brand through its retail store outlets, by phone through its call center and via the internet.

Press Resources:
Direct Corporate Website: http://www.directgeneral.com
Direct Facebook Page: http://www.facebook.com/DirectAutoIns
Direct Twitter Handle: @DirectAutoIns

SOURCE Direct Auto Insurance