Direct Auto Insurance Gives Back By Offering Free Backpacks and School Supplies to Local Families

NASHVILLE, Tenn., July 7, 2014 /PRNewswire/ -- Schools may be out for summer but many parents are already planning for the costs associated with back to school. And for good reason.

According to the National Retail Federation, the average parent spent more than $634 on items ranging from backpacks and traditional supplies to clothing and electronics during the 2013 back to school season. For the third consecutive year, Direct Auto Insurance is committing to easing that financial burden for parents.

Parents who stop by participating Direct Auto Insurance locations July 19-Aug. 16 and get a free no-obligation quote will receive a free school supply kit.* While there, parents can also enter a Back-to-School Sweepstakes for a chance to win a $250 gift card to help pay for school materials and at the same time nominate their favorite school for a chance to win a $250 shopping spree. **

In addition, Direct Auto Insurance will host family-friendly Back-to-School Bashes, featuring free food, fun and giveaways. Consumers who receive a quote during these events will receive a free backpack, while supplies last. In-store events will take place at Direct Auto Insurance locations in 13 states, from 10-2 p.m., on the following dates:

-          Saturday, July 26

-          Saturday, Aug. 2

-          Saturday, Aug. 9

-          Saturday, Aug. 16

Check with your local Direct Auto Insurance location to find out which Saturday they will be hosting their event. To find the nearest Direct Auto location, click here: http://local.directgeneral.com.

"It's so important for kids to have what they need to succeed in school, but there's a cost associated and we recognize that," said Ann Davids, CMO of Direct Auto Insurance. "Direct Auto is supporting the local community by providing families some of the essentials for free."

Direct's employees live and work in the neighborhoods they serve, making community involvement a key value. This promotion is not limited to local store communities. Direct's call center, web and social teams are also hosting giveaways through their respective channels to help ease what could be a potentially stressful time of year.

Beyond recognizing the value of community service, Direct understands the importance of offering budget-friendly insurance that's simple to understand and easy to purchase.

For more information about Direct, the backpack giveaway or in-store promotional events, visit www.directgeneral.com, call your local Direct store or dial 1-877-463-4732.

About Direct Auto Insurance

Direct General Corporation is an insurance holding company and through its subsidiaries, is a leading provider of personal auto insurance, life insurance, and vehicle, and accident protection plans. Direct is headquartered in Nashville, Tenn., and has more than 400 local offices in 13 states throughout the Southeast with annual revenue of over $450 million. Direct markets and sells its products and services under the Direct Auto Insurance brand through its retail store outlets, by phone through its call center and via the internet.

Press Resources:
Direct Corporate Website: http://www.directgeneral.com
Direct Facebook Page: http://www.facebook.com/DirectAutoIns
Direct Twitter Handle: @DirectAutoIns

** NO PURCHASE NECESSARY. No quote requirement in MS. Direct reserves the right to cancel or modify this offer at any time. Void where prohibited. Limit one School Supply Kit and Backpack per household. Offer valid only while supplies last and only at participating Direct Auto Insurance locations. ** NO PURCHASE NECESSARY AND A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE THE ODDS OF WINNING. The Back To School Sweepstakes is sponsored by Direct Administration, Inc., at 1281 Murfreesboro Road, Nashville, TN 37217. Participants must be at least 18 and lawful U.S. residents. Void where prohibited. Ends August 16, 2014.Terms and conditions apply. Contact your local Direct office for complete details, including Official Sweepstakes Rules and entry instructions. Store locations and contact information available at www.directgeneral.com.The individual and school winners will be selected via random drawing. Prize consists of a $250.00 gift card for the winning school and a $250.00 gift card for the winning entrant. Odds of winning depend on the number of entries received. Insurance is underwritten or administered by members of the Direct General Group, Nashville, TN.

SOURCE Direct Auto Insurance