Direct Auto Insurance Launches Inaugural Omni-Channel Refer A Friend Promotion with Big-Ticket Prizes

NASHVILLE, Tenn., Oct. 10, 2014 /PRNewswire/ -- When you find a great deal on the latest concert tickets, sneakers, electronics, or school supplies, who do you tell first? Your friends! Between Sept. 29 and Oct. 25, here's one more deal to share with your friends. Direct Auto Insurance is launching a Refer A Friend Promotion that makes it easy and fun to share Direct's low rates and great services with friends and family. The company will be awarding one lucky winner with $5,000, four winners with $1,000, and over 1,000 winners with Wal-Mart gift cards. In total, Direct is giving away more than $47,000 in prizes.

When you refer friends and family to Direct Auto Insurance and they get a free quote and complete the simple entry form, you and your friend or family member will both be entered into the drawings for a chance to win.

Current Direct Auto Insurance customers can simply refer their friends and family to Direct Auto Insurance's promotional site: www.directgeneral.com/Referral or they can pass out "JJ Referral Bucks" that are available at all participating Direct Auto Insurance locations. As soon as the referred friend gets a free, no-obligation quote online, in-store, or over the phone at 1-877-GO-DIRECT and finishes the simply entry, both individuals are entered for their chance to win.

Prospective and former customers are encouraged to get a free auto or motorcycle quote online, in-store, or over the phone, and then encourage their friends to do the same.

Direct Auto Insurance maintains a steady stream of entertaining contests and sweepstakes through their social media channels. Follow and 'Like' @DirectAutoIns on Twitter, Facebook, and Instagram to stay up to date on all promotions.  

Beyond recognizing the value of sharing good news and good deals, Direct understands the importance of offering budget-friendly insurance that's simple to understand and easy to purchase. For more information about Direct, its Refer A Friend Promotion, including the Official Rules, or the company's latest social promotions, visit www.directgeneral.com, visit your local Direct store, or dial 1-877-463-4732.

About Direct Auto Insurance

Direct General Corporation, headquartered in Nashville, Tennessee, is a privately-owned financial services holding company whose principal operating subsidiaries provide non-standard personal automobile insurance, term life insurance, and other consumer products and services primarily on a direct basis in thirteen states principally in the southeastern United States.  The Company, whose annual revenues exceed $500 million, operates more than 400 retail stores and also offers its products and services by phone through its call center and via the Internet. Direct markets and sells its products and services under the trade name Direct Auto Insurance.

Press Resources:

Direct Corporate Website: http://www.directgeneral.com

Direct Facebook Page: http://www.facebook.com/DirectAutoIns

Direct Twitter Handle: @DirectAutoIns

SOURCE Direct Auto Insurance