Direct Energy Launches First Free Day Postpaid Product For Its Texas Brands To Help Customers Save Money and Electricity

Free Power Saturdays Plan Has a Low Fixed Energy Charge During the Rest of the Week

Nov 05, 2013, 10:28 ET from Direct Energy

HOUSTON, Nov. 5, 2013 /PRNewswire/ -- Direct Energy today again brings innovation to the retail electric marketplace providing more customer choice and low prices as the company launches its Free Power Saturdays product across its Direct Energy, CPL Retail Energy, First Choice Power, and WTU Retail Energy brands in the Texas ERCOT market. Free Power Saturdays is Direct Energy's first postpaid product that allows consumers to alter their electricity consumption patterns so they can save more during their free day in Texas.


"Offering Free Power Saturdays encourages customers to use more electricity, doing the laundry, cooking and running the dishwasher for example, on a day when they are most likely to be home and can change their electricity usage habits," said Rob Comstock, senior vice president and general manager for Direct Energy Residential. "As a Texas-based company, we are proud to not only offer free power in Texas, but do it with a product that has a competitive rate the rest of the week."

As part of the plan, Direct Energy will provide its customers with email communications to remind them to take advantage of their Free Power Saturday.

Free Power Saturdays will be available to residential customers in the competitive areas of the state including Oncor, Centerpoint, TNMP, and AEP. The product is offered as a 12-month or 24-month plan and allows customers to reduce their energy use during the week when it is most needed especially during the summer.

For more information on Free Power Saturdays, visit or call 1-800-SWITCH-NOW.

About Direct Energy
Direct Energy is one of North America's largest energy and energy-related services providers with more than 6 million residential and commercial customer relationships. Through its Direct Energy, CPL Retail Energy and WTU Retail Energy brands, the company is the third-largest retail electricity provider in Texas. It owns three power generation facilities and a series of energy-related services companies. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE:CNA), one of the world's leading integrated energy companies, Direct Energy operates in 46 states and 10 provinces in Canada. To learn more about Direct Energy, visit

SOURCE Direct Energy