LOS ANGELES, Jan. 10, 2019 /PRNewswire/ -- Brand strategist, business consultant and author Sandra Sellani has been appointed as Vice President, Marketing & Sales of Discovery Behavioral Health, it was announced today. She will report directly to John Peloquin, CEO, Discovery Behavioral Health.
"Sandra brings more than 25 years of marketing and branding experience to Discovery Behavioral Health, including six years with Charter Medical Corporation, formerly the world's largest for-profit behavioral health corporation. As Discovery Behavioral Health continues its nationwide expansion as a leading provider in evidence-based treatment of behavioral disorders, we appreciate Sandra's expertise in branding and experience in the health services field," said Peloquin.
Prior to joining DBH, Sellani served as Vice President of Marketing for NVISION Eye Centers for five years, orchestrating their rebranding from TLC Laser Eye Centers. She also served as Vice President, Marketing at Sperry Van Ness Worldwide, a company that grew from $14M to $140M during her tenure. Her resume includes Marketing Director for United Western Medical Centers Behavioral Health Division, CosmetiCare Plastic Surgery Specialists and GMG Healthcare, a company specializing in occupational medicine.
Sellani is the author of the award-winning book, "What's Your BQ? (Brand Quotient®)" and has spoken throughout the country to CEOs, executives and sales teams on building powerful, inimitable brands. She has an executive MBA from Pepperdine University, Malibu, Calif. and resides in Newport Beach, Calif.
"I am passionate about helping organizations build better brand awareness. So I am thrilled to have the opportunity to spearhead the marketing and sales initiatives for Discovery Behavioral Health, which is doing vital, pioneering work on a national scale on a full range of mental health issues, including alcohol-drug addiction and eating disorders," said Sellani.
About Discovery Behavioral Health
Discovery Behavioral Health is a leading U.S. healthcare provider in the treatment of substance abuse, mental health and eating disorders, offering successful residential and outpatient evidence-based treatment of children, teens and adults. The company was established in 1998 and is headquartered in Orange County, California.
SOURCE Discovery Behavioral Health