DALLAS, Feb. 10, 2011 /PRNewswire/ -- Insurance marketers across the nation are struggling to control the growing complexity associated with managing their brand, their marketing distribution channels, and the messages that are released into local markets. According to Edgar Rodriguez, Executive Vice President of Sales and Marketing for Distribion, a leading provider of distributed marketing services, "Very few, if any, insurance marketing strategies and applications are on the market today to support these providers with a distributed marketing platform to solve these problems and to leverage their marketing channels more effectively."
Distribion recently addressed these complex challenges during the PIMA Annual Meeting in January, and will also attend the LIMRA Distribution Conference later this month to meet with corporate marketing executives from leading insurance providers—all of whom desire a more centralized way of supporting marketing campaign management and distribution.
Also being highlighted during these meetings are specific studies conducted by Distribion, as well as research explored by leading information technology and advisory companies like Forrester Research and Gartner. These firms have recently uncovered the common headaches shared by providers. "Little, if any, resources are available to insurance marketers to properly support effective campaigns. That, coupled with fragmented messages, inconsistent collateral and a lack of marketing planning are among some of the challenges we uncovered," said Rodriguez. He continued to say, "The most consistent problem we found was a disconnect between corporate marketing and local agents. Using corporate approved brand messaging across leveraged marketing communication channels solves this problem so that the correct messages get to end consumers."
To help bridge the gap between corporate, local agents and consumers, subject matter experts and programmers at Distribion have developed and perfected a one-of-a-kind platform that enables corporate marketing to align with local agents to ensure that all communications are simplified, centralized and trackable to end consumers.
Utilizing a single web-based platform, insurance marketers can plan campaigns across multiple channels such as email, newsletter, microsite, form & survey, on-demand print, social media, mobile and other communication tools using approved marketing messages, updated collateral and targeted content. Agents targeting local consumers simply sign on with permission-based access and are able to plan, personalize and execute these marketing initiatives anytime and anywhere.
Local agents associated with one of the nation's largest providers for life insurance and annuities recently deployed the platform for their brand. One local agent from Denver, CO stated, "Before we began using Distribion's distributed marketing platform for our insurance marketing strategies, I would spend hours spinning my wheels on how to plan even the most basic campaigns such as sending an email to announce a special to my client database or working with a local direct mail house to plan a mailer. Our new platform has simplified everything so that each targeted piece of collateral is right there at your fingertips with approved vendors to choose from and multiple ways in which to reach my consumers. It is the answer to all of my marketing tribulations. And allows me to do what I do best - Sell."
Distribion currently supports software packages for insurance and financial providers, as well as other corporate brands where multiple entities exist under one business umbrella such as healthcare, automotive, franchise organizations and national retail chains. For more information about Distribion, visit www.distribion.com or call 877.730.6860.
Distribion (www.distribion.com) is a leading provider of web-based software that provides businesses with a streamlined, centralized management of marketing communications and campaign development that adhere to brand and compliance standards. Distribion's online system is permission based; empowering local offices with the ability to customize campaigns and collateral within corporate standards. Campaigns are easily produced, deployed and tracked across marketing channels, eliminating the need for disconnected, single-function solutions. Distribion's Distributed Marketing Platform is deployed in over 100 companies globally representing over 100,000 users.