Ditto Labs Unlocks Brand Data Hidden Inside the Millions of Images Uploaded to Tumblr Each Day

Unique Image-recognition Technology Provides a New Window into Consumer Sentiment and Brand Affinity Across the Entirety of the Tumblr Platform

Aug 19, 2014, 13:26 ET from Ditto Labs

CAMBRIDGE, Mass., Aug. 19, 2014 /PRNewswire/ -- Ditto Labs today announced a firehose partnership with Tumblr that allows brands, for the first time, to find their logos and products within the massive stream of images shared on Tumblr, which powers over 120 million posts each day. The deal will help companies better understand consumer preferences for products and services as well as affinities by looking at the brands people include in their photos.

According to Comscore, people spend an average of 16 minutes per session on Tumblr, more than any other social media platform. With more than 80 billion posts and 190 million blogs, Tumblr has emerged as one the most influential social platforms for brands to connect with fans and new customers.

"Photo-listening provides incredible insight into how people make brands a part of their everyday lives," said David Rose, CEO of Ditto Labs. "No other technology can read brand information inside of pictures at social-scale. It's a must-have for companies looking to understand how to engage with fans and consumers in a photo-centric world."

Ditto's partnership with Tumblr expands upon Ditto's current brand photo listening capabilities for Twitter and Instagram. In addition to product and audience insights, Ditto offers photo-based social ad-targeting for all major business categories, including beverage, sports, fashion, consumer package goods, quick service restaurants, retail and technology.

"Tumblr is a highly visual platform that encourages graphical storytelling," said T.R. Newcomb, Head of Business Development at Tumblr.  "Adding the unique layer of visual analytics from Ditto Labs allows our brand partners to discover much deeper insights and competitive intelligence into the narratives that play out around their brands each day on Tumblr."

Photo-analytics for Tumblr is now available to Ditto customers. For social media listening platforms, Ditto provides an API to feed in photo-data to complement text analytics. More information is available at http://Ditto.us.com or by contacting tumblr@ditto.us.com.

About Ditto Labs
Ditto Labs offers the only image recognition platform capable of unlocking brand insights hidden inside the 1.8 billion photos shared daily on social media. For Twitter, Instagram and Tumblr, Ditto helps brands scan for thousands of details in each photo, ranging from brand logos and fabric patterns to celebrity faces to identify the brands people love. Backed by Cue Ball Capital and Stage 1 Ventures, Ditto is a privately-held company based in Cambridge, MA.

To see a live feed of the top brands people are sharing visit http://streamditto.com/ or go to www.ditto.us.com for more company details.

Media Contact:
Ben Shannon
Ditto Labs

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SOURCE Ditto Labs