CAMBRIDGE, Mass., Oct. 29, 2014 /PRNewswire/ -- Ditto Labs, the leading image recognition platform for brands across the visual web, was awarded "Research Entrepreneur of the Year" by CASRO, an organization that represents more than 300 companies and market research operations. Recognized for its proprietary technology, Ditto offers tools to identify brands and products in public social images, making it the ultimate resource for marketers tasked with researching and monitoring a brand's presence on the visual web.
"Ditto Labs stood out to judges because its innovative technology is transforming how brands research consumer engagement and affinities," said Gregg Archibald, managing partner at Gen2 Advisors, an insights innovation consultancy. "Shared photos dominate the media landscape today. Offering a new way to understand the visual web is an exciting game changer for the research industry."
"Text tools capture an ever-shrinking slice of social conversations because most people don't describe what they are sharing in the images they post to Instagram, Twitter and Tumblr," said David Rose, CEO of Ditto Labs. "Image recognition unlocks what was previously a marketing black box, and reveals a new database of consumer affinities: it's a goldmine for brands."
To help brands pursue new marketing capabilities, Ditto unveiled new features which enable marketers to find their most passionate fans, identify brand affinities, protect trademarks and discover trending geographic hotspots. New features launching today include:
- Custom Tagging: enables digital marketers to organize and sort important photos by their own customized taxonomy, such as "shopping experience," "innovative use of a product," "brand love," "brand risk" or other image contexts. These tags also inform Ditto's machine learning system, providing marketers a deeper level of brand insights.
- Brand Affinity: discovers brand clusters, which inform cross-promotional media buying and sponsorship opportunities. For instance, Ditto's tools reveal that official Kansas City Royal sponsor Budweiser is getting a big lift in photo shares of their logo from Royals' fans, while supporters of the S.F. Giants are snapping more pictures of Bud Light.
- Audience Targeting: enables clients to export a list of the top influencers for their brand. Digital advertisers can now use the information to target people interested in specific products through a Twitter tailored audience campaign. Whichever team wins Major League Baseball's World Series can identify fans not only by their use of hashtags but by their public declaration of fandom in their photos. This is a powerful new capability which impacts any consumer brand looking to identify and engage with their customers and those of their competitors.
Ditto monitors publicly shared images on Twitter, Tumblr and Instagram.
About Ditto Labs
Ditto Labs is an award-winning image recognition company that uses hundreds of cloud-based servers to identify brands and products in the torrent of social media photos.
Ditto's tools help the world's most innovative brands monitor trends, and act on the new signal of consumer affinity revealed in photos. Digital marketers use Ditto to learn how people are using products, measure their visual voice versus competitors, build influencer programs and target ads in social media.
Backed by Cue Ball Capital and Stage 1 Ventures, Ditto is a privately-held company based in Cambridge, MA.
See a live feed of the top brands people are sharing now: streamditto.com or more at ditto.us.com.
SOURCE Ditto Labs