DIWALI AT TIMES SQUARE BRINGS THE SPIRIT OF DIWALI ACROSS NEW JERSEY AHEAD OF OCTOBER 24 CELEBRATION

LED Truck Drive traveled through Parsippany, Edison and India Square in Jersey City, bringing music, dance and Diwali celebrations directly to New Jersey communities

NEW YORK, Sept. 29, 2026 /PRNewswire/ -- The spirit of Diwali came alive across New Jersey as Sammaan For All brought Diwali at Times Square directly to local communities through a special Diwali Celebration LED Truck Tour, building excitement for the upcoming celebration in Times Square on October 24.

Traveling through Parsippany, Edison and India Square in Jersey City, the tour brought music, dance and the festive energy of Diwali into communities across New Jersey.

The celebration kicked off in Parsippany with Mayor Pulkit Desai, who personally invited members of the community from all backgrounds to join him at Diwali at Times Square on October 24.

The tour was also joined by Rajendar Dichpally, Secretary of the Diwali at Times Square Board.

Performers from Rudra Dance Academy energized audiences in Parsippany and Edison, while Archana presented a traditional dance performance at India Square, bringing another vibrant expression of Indian culture to the celebration.

Radio Zindagi accompanied the tour with a live remote broadcast, interviews and coverage throughout the day. The tour was joined by Sunil Hali, Promoter, Radio Zindagi Network, Sanjiv Pandya, VP of Programming at Radio Zindagi Network, and Sam Tristar, VP of Production.

"We are personally inviting the people of New Jersey to come to Times Square—and especially to bring their non-Indian friends and share the celebration with them," said Neeta Bhasin, Founder and President of Diwali at Times Square. "Diwali is about inclusion, love, harmony and unity, and those values are more important than ever."

Since its inception in 2013, Diwali at Times Square has created a platform at the Crossroads of the World to celebrate Indian art, culture and heritage while sharing the universal spirit of Diwali with people of all backgrounds.

On Saturday, October 24, the celebration will bring a full day of festivities to Times Square. The Diwali Bazaar will feature a Kids Zone, food, corporate pavilions offering special information and giveaways for attendees, Colors of India cultural performances, the signature Diya Lighting and Countdown on the Times Square Ball Drop Tower, and an evening concert featuring national and international artists.

Sammaan For All and Diwali at Times Square thank the Consulate General of India, New York, along with sponsors and partners P&G, Toyota, Gopi, Xoom, State Bank of India (SBI), HoliChic, Star Tours, Caravela, Colors, and food partners Punjabi Dhaba, Banaras Restaurant and India at Times Square, for their continued support.

The message shared across New Jersey was simple: Diwali is coming to Times Square—and everyone is invited to celebrate.

Because lights shine brighter when we shine together.

For information and sponsorship inquiries, please contact:

- Phone: 212-216-9305/516-343-0181

- Email: [email protected] 

- Website: www.diwalitimessquare.com

SOURCE Diwali at Times Square