Dixons Retail Launches Into the Tablet Market With New Advent Range

- Advent Vega - the lowest priced fully featured tablet in the UK, 249.99 pounds Sterling

- Advent Amico - offering excellent value, 129.99 pounds

Oct 12, 2010, 03:00 ET from DSGi

LONDON, Oct. 12 /PRNewswire/ -- Dixons Retail, parent company of PC World and Currys, has today announced the exclusive UK launch of two new tablet computers, the Advent Vega and the Advent Amico, in a move which will bring tablet computing to the masses.

The Advent Amico, at only 129.99 pounds, using Android 2.1 with a 7" touch screen and WiFi, offers customers a great introduction to the fun and convenience of tablet computing.  It is only 15mm thick and is great for downloading quality videos, games and music to enjoy anywhere. With the addition of a camera it offers customers fantastic value for money as an entry level tablet.

The fully featured Advent Vega at 249.99 pounds is a quality and affordable tablet computer, brimming with features. It has a capacitive multi-touch 10.1" screen and an nVidia Tegra 2 dual core 1GHz processor making it one of the fastest tablets on the market, perfect for high quality video and sound playback and indeed more powerful than many netbooks.

Popular sites such as BBC iPlayer, gaming sites, MySpace, Yahoo! Mail and YouTube can all be accessed with ease on the new Advent Vega.

The Android 2.2 operating system coupled with the fastest processor for tablets on the market enables users to easily navigate their way around the functions and programmes on the Advent Vega.  With a 4Gb SD memory card as standard, up to 10 hours continued use, only 14mm thick, a 1.3 megapixel camera and WiFi capability, the Advent Vega is a very capable tablet, ideal for portable computing, at an affordable price.

The shiny black casing is stylish and elegant, yet robust enough to withstand the stresses and strains of normal daily use.

Jeremy Fennell, Category Director at Dixons Retail, said; "We expect tablets to take the computing market by storm and become one of the most popular gifts this Christmas.

"While top of the range tablets may be all singing and dancing, the Advent Amico is a great, no frills, starter product.

"The Advent Vega meanwhile offers those who want more from their tablets a quality, performance product at a very affordable price."

Currys and PC World will have a full range of tablets in its stores, spanning customers' differing needs and budgets from 1 November.

Currys is the UK's biggest electrical retailer with a network of over 500 stores nation-wide, including out of town stores, high street Currys.digital stores and a Currys Megastore in the Midlands.  There are a range of digital cameras and Toshiba laptops at Currys and PC World as well as a host of tv offers http://www.dixons.co.uk/gbuk/index.html.

For further information and review samples of the Advent Vega please contact: 

Simon Branney

020 7544 3783 


Anina Castle

01727 202379