DIY Retail Brand MakersKit Launches Monthly Subscription Box
Brick and Mortar Success Fuels Brand's E-Commerce Subscription Service
May 17, 2016, 08:39 ET
LOS ANGELES, May 17, 2016 /PRNewswire/ -- This spring 2016, MakersKit, the go-to destination for DIY kits and innovative projects announces the launch of its subscription box service, MakersKit Monthly. Each month subscribers will receive a featured DIY project, plus extra goodies with a total value of $50 or more, all for $24 a month. The service launches shortly after MakersKit opened the doors to its first flagship store on Melrose Ave in Los Angeles, and is part of the brand's multi-channel commerce strategy.
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Known for revolutionizing the DIY marketplace by taking the guess work out of DIY and letting consumers focus on the fun part, MakersKit is the number one most distributed brand in the United States, sold in over 6,000 stores including Urban Outfitters, Anthropologie, West Elm, Macy's and Williams-Sonoma. The overwhelming success of their brick-and-mortar sales through high-profile wholesale accounts has lead the company to fortify their online presence with the subscription service, as a new addition to their online store. MakersKit Monthly takes the best selling in-store products and packs them into what NYLON Magazine named "The Best DIY Subscription Box," offered at more than 50% off the retail price. The online/offline retail strategy aims to create a 360-degree customer experience and build a strong brand presence.
"We were receiving daily requests from consumers to launch a subscription service, people who enjoyed using our kits and wanted to make something new every month," said MakersKit Co-Founder & CEO, Mike Stone. "We trialed the idea by featuring MakersKit product in other subscription boxes like Birchbox, Fanjoy, and Quarterly.co, all of which sold out within minutes. The feedback was overwhelmingly positive. These two things told us, it's time."
A brand that has been recognized as an innovative tech company, MakersKit monetizes content by pairing unique products with entertaining digital media. MakersKit was founded by two former elementary school teachers, Mike Stone and Jawn McQuade, with the aim to inspire creativity in all. Since their launch in 2014, the pair has developed more than 100 kits, ranging from terrariums, to handmade soap and a gourmet mozzarella cheese kit. For each project MakersKit posts instructional videos on its site to help users who get lost amidst the DIY confusion.
This year, MakersKit launched its second book, MakersKit Terrariums, opened a flagship store on Melrose Ave in Los Angeles and was named one of Built in LA's Top 50 LA startups to watch. Previous accolades include taking first prize in the Entertainment and Content Technologies category at SXSW V2V Conference and being named one of Built in LA's Top 100 Tech Companies in LA. The brand has collaborated with global companies on co-branded products including National Geographic, TOMS and others.
Dedicated to the arts and inspiring creativity, MakersKit partnered with P.S. ARTS, an organization providing arts education to underprivileged public schools, to donate school and art supplies to public schools for every kit sold, including the new subscription boxes, purchased.
MakersKit is the go-to destination for DIY kits and innovative projects ranging from herb gardens, cocktail kits, bath bombs, candles, soaps and more. Known for 'bringing pins to life' DIY Retail Brand MakersKit, revolutionized the DIY marketplace by taking the guess work out of DIY and letting consumers focus on the fun part. The brand was created by two former-elementary school teachers, Mike Stone & Jawn McQuade, who wanted to share their passion for arts and crafts and inspire creativity! There are over 100 types of MakersKit DIY Project Kits available, sold in 6,000 stores including Urban Outfitters, Macy's, West Elm and Williams-Sonoma. www.makerskit.com
The Narrative Group
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