DMC Surgery Hospital Wins Platinum eHealthcare Leadership Award

DETROIT, Nov. 21, 2011 /PRNewswire-USNewswire/ -- Detroit Medical Center (DMC) Surgery Hospital wins a platinum eHealthcare Leadership award (the highest honor), in the Best Web 2.0 category, for its website's unique use of interactive tools, animations and videos for exploring common orthopaedic injuries, conditions and treatments. Having won gold awards in 2008 and 2010, this is the first platinum award for the DMC. The winners were recognized at the 15th Annual Healthcare Internet Conference in Orlando, Florida on Nov. 9.

Launched in May 2010, the website features avatars (a graphical image) in which users select the best representation depending on age groups, gender, and activity level as well as a "what's wrong?" interactive tool that explores specific common orthopaedic injuries, conditions, and treatments by body part.

"Today's consumers turn to the internet almost exclusively when seeking medical information and the DMC Surgery Hospital site presents medical education in a consumer-friendly, interactive way," said Dr. Stephen E. Lemos, Chief of Orthopaedic Surgery, DMC Surgery Hospital and President, DMC Sports Medicine.  "We are honored to be recognized as one of the top websites in the nation by eHealthcare Leadership Awards."

"A significant number of organizations have made major improvements in their websites, expanded involvement in social media, more fully integrated traditional marketing with new media vehicles, and initiated mobile efforts to better serve current and future customers," says Mark Gothberg, eHealthcare Leadership Awards chairman.

Winners of platinum, gold, silver, and distinction awards represented 17 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies.  Selected from nearly 1,200 entries, over 300 awards were given in 13 different categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Health/Healthcare Content, Best Interactive, Best Care/Disease Management, Best e-Business, Best Doctor Directory, Best Web 2.0, Best Integrated Marketing Campaign, Best Overall Internet Site, Best Intranet, and eHealth Organizational Commitment.

The eHealthcare Leadership Awards program was developed and presented by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications.

About Detroit Medical Center www.dmc.org

The Detroit Medical Center includes DMC Children's Hospital of Michigan, DMC Detroit Receiving Hospital, DMC Harper University Hospital, DMC Huron Valley-Sinai Hospital, DMC Hutzel Women's Hospital, DMC Rehabilitation Institute of Michigan, DMC Sinai-Grace Hospital, DMC Surgery Hospital, and DMC Cardiovascular Institute. The Detroit Medical Center is a leading regional healthcare system with a mission of excellence in clinical care, research and medical education. The Detroit Medical Center is proud to be the Official Healthcare Services Provider of the Detroit Tigers, Detroit Red Wings and Detroit Pistons.

SOURCE Detroit Medical Center