DMG Launches UPPs, an Innovative App Marketing Platform Featuring Advanced Optimization and Visibility

Oct 17, 2013, 12:45 ET from DMG (DSNR Media Group)

RA'ANANA, Israel, October 17, 2013 /PRNewswire/ --

Meet the DMG team at Appsworld in London
22 & 23 October 2013

DMG (DSNR Media Group), a global provider of digital advertising solutions for online, mobile, and social, has launched UPPs, an advanced mobile apps promotion platform.

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UPPs harnesses DMG's unique capabilities as a powerful cross-platform advertising network to market apps and to boost them to top of the App Store worldwide.  Using UPPs, DMG developed a platform that encapsulates all the marketing support an app could require, including an integrated network of over 200 media suppliers, optimization, unified reporting and cross platform expertise.
UPPs is based on Traffiliate for Mobile, DMG's highly advanced in-house optimization technology which streamlines the app marketing process. It facilitates detailed in-app information reaching far beyond basic downloads to levels such as clicks, installs, purchases and other engagements.

"One of our differentiators is that we actually guide clients in deciding on the right marketing goals for their needs, and then build a customized media mix for attaining these goals", said Shalom Berkovitz , CEO of DSNR Media Group. "Leading app publishers, game developers, and major brands select UPPs for an unmatched worldwide reach, resulting in large volumes of installs from highly engaged loyal users and exceptional ROI."

Complementing DMG's technology are the UPPs marketing specialists who work hand in hand with the client and closely monitor each campaign. The team is well familiar with in-app monetization methods and re-engagement solutions, offering consultation on strategies to top-gross the app.
DMG also features a creative studio which can be of service; hence, with the aggregation of media sources and all aspects of UPPs' promotion tools, advertisers are offered  the full marketing solution.

The UPPs Marketing Experts will be available for meetings at Appsworld, the leading multi-platform event in the app industry, London October 22 & 23.



DMG is a global cross-platform digital advertising network serving advertisers, agencies and publishers.

Utilizing its unique optimization methodologies and technologies,  DMG offers a full cross-platform solution, in online, mobile and social . With over 350 clients worldwide, DMG  reaches  over 300 million unique users  and delivers hundreds of thousands of campaign conversions every month.

For more information, visit


Traffiliate™ - a Complete Optimization Solution for Performance Advertising

DMG's Post-Click Management and Optimization Platform, is a decision-making platform for advertising management and optimization across the Conversion Funnels. It features an advanced dashboard that offers clients full visibility of media sources, rates, results and user engagement, as well as up to six daily reports. This high level of transparency offers users full control, and lets them continually assess the campaign and attain insights for future endeavors. The dashboard uses advanced tracking options, based on DMG's integration with all 3rd party tracking entities.

Traffiliate™'s comprehensive approach is the key to:

  • Achieving and exceeding the most ambitious ROI targets of advertising campaign efficiency
  • Maximizing the power of every advertising dollar
  • Matching each of the visitor's interests to the Call to Action - from first impression to final conversion

Feature-Rich Platform

  • Combines pre-click, post-click, and conversion data
  • Creates rules that predict the best-performing funnel formulation for each visitor
  • Automatically offers the best matches
  • Easily adds new traffic sources to the system
  • Intuitive, user-friendly management

DMG (DSNR Media Group)
Maja Martin
Tel: +972-73-200-2415