Do Your Homework: Top 6 Ways to Prepare for Media Interviews

Latest Small Business PR Toolkit article identifies media relations best practices

Oct 09, 2015, 14:47 ET from PR Newswire Association LLC

NEW YORK, Oct. 9, 2015 /PRNewswire/ -- No matter how small the business, a public relations strategy that generates earned media is by far the most impactful way to influence purchasing decisions and solidify the reputation of your organization. Gaining positive news coverage offers higher credibility for your company and helps to reinforce the brand image that you are aiming to create with your marketing efforts. To ensure you are prepared for your first media interview:

  1. Research is key. Do your homework and prepare for the big day. Read, watch or listen to your interviewer's previous work to get a feel for their interview style.
  2. Practice makes perfect. Depending on the type of interview – be it phone, in-person or on-camera – practice a dry-run to acclimate yourself to the situation. Listening back, do you sound odd? Are you noticing that you shake your foot on camera? Practice will allow you to recognize these mannerisms and correct them for the future.
  3. Stay on track. Because your time with a journalist is limited, it is important to stay on track and answer their questions to continue on with the conversation. If you need time to think up a response feel free to reiterate the question but keep in mind that stalling the conversation can have unintended consequences.

For additional advice and discussion on the three remaining media relations best practices, read the latest PR Toolkit post here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

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