Doceree Launches Intent Powered HCP Suite, Bringing Clinical Intent Signals to CTV, Social and Programmatic

Following the successful launches of Care Sequence and DOOH, Doceree adds three more channels to real-time clinical orchestration, offering the industry an alternative to the weeks old claims data it still runs on.

SHORT HILLS, N.J., Sept. 14, 2026 /PRNewswire/ -- Doceree, the operating system for healthcare marketing, today announced the launch of Intent Powered HCP Suite at the opening of Fierce Pharma Week 2026. The suite brings three additional channels — Connected TV (CTV), Social and Programmatic — under a single orchestration layer, each supercharged by Doceree's proprietary Clinical Intent Signals: real-time indicators of what a physician is deciding, drawn from the clinical workflow itself rather than reconstructed weeks later from claims. The suite is available through Daily Command, Doceree's operating system for pharma commercialization.

This announcement comes shortly after the successful launch of Care Sequence, that activates a brand across all moments of a patient encounter, from the waiting room to the pharmacy fill, through point-of-care, email and text touchpoints in response to live clinical signals, and of Doceree's DOOH offering, which brings signal-triggered digital out-of-home to healthcare venues nationwide.

Intent Powered HCP Suite extends the same signal-driven logic to the largest reach channels in pharma media, so that a CTV impression, a LinkedIn placement and a programmatic bid can be triggered, sequenced and measured against the same clinical moment.

The problem: An industry running weeks behind the prescription

Most HCP media today is planned on claims data. Claims are comprehensive, but they are also slow: a prescription written today typically surfaces in a claims-derived audience several weeks later, after adjudication, aggregation and modeling. By the time the segment is activated, the clinical decision that justified it has already been made, and often remade.

"The industry has accepted a strange bargain: it pays real-time prices for reach, and then aims that reach with data that is several weeks old," said Harshit Jain, MD, Founder and Global CEO of Doceree. "Clinical intent has a half-life. A physician's question about a therapy, a new diagnosis in the chart, a formulary check — these are the moments that predict the next prescription, and they decay in days, not quarters. Intent Powered HCP Suite is built on a simple conviction: if you can see the signal in real-time, every channel you own should respond to it in real-time."

What Clinical Intent Signals are — and why they change the model

Clinical Intent Signals are the physician-side indicators that a prescribing decision is forming: activity inside the EHR workflow, engagement with clinical content across Doceree's network of 2,000+ medical publishers, and point-of-care interactions captured through Doceree's patented Triggers™ layer across 185+ EHR and platform integrations. Each signal is resolved deterministically to a verified NPI through ESPYIAN, Doceree's identity graph of more than six million healthcare professionals — no probabilistic lookalikes, no inferred audiences.

Unlike claims-based segments, which describe what a physician did, Clinical Intent Signals describe what a physician is considering, and they are available at the moment they occur.

Intent Powered HCP Suite: Three new channels, one clinical clock

CTV — Reaches verified HCPs on connected television, with creative sequencing keyed to live clinical intent rather than static specialty or decile lists. Spend concentrates on physicians whose signals are active this week, not the week a segment was built.

Social — Delivers HCP-verified placements on LinkedIn, the professional network where physicians engage with peers, institutions and clinical content, with frequency and messaging adjusted as intent rises or resolves.

Programmatic — Applies Clinical Intent Signals at the bid level across Doceree's endemic publisher network and open exchange inventory, so that programmatic spend follows the physician's clinical journey in real-time.

All three channels are planned, activated and measured from Daily Command and run inside Care Sequence alongside point-of-care, email, RepTwin, text and DOOH. A signal captured at the point-of-care can shape a CTV exposure that evening, a LinkedIn placement the next morning and a programmatic follow-up the day after, with each step measured back to the same verified physician and, ultimately, to the prescription.

From campaigns to orchestration

"Care Sequence and DOOH proved that when channels take their cue from the clinic instead of the calendar, engagement and prescribing behaviour move together," said Kamya Elawadhi, Co-founder and President of Doceree. "Intent Powered HCP Suite closes the loop for the channels where most of the budget sits. Brands no longer need one plan for reach and a separate plan for relevance. With one clinical signal driving every channel from a single command layer, the plan is the same."

Intent Powered HCP Suite is available to pharmaceutical manufacturers and their agencies in the United States effective today through Daily Command, with Clinical Intent Signals also accessible via agency DSP integrations and managed service. Measurement is delivered through Doceree's closed-loop attribution framework, with reporting on signal-to-exposure latency alongside conventional reach and conversion metrics.

Doceree will demonstrate Intent Powered HCP Suite throughout Fierce Pharma Week, and the team will be at Booth #1001. Harshit Jain will also join Maria Menounos for a fireside conversation, "What Was My Doctor Thinking? Inside the Moment a Prescription Gets Written", on September 15 from 11:45 a.m. to 12:10 p.m. at the Pennsylvania Convention Center in Philadelphia.

About Doceree

Doceree is the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients. Built on the industry's largest real-time clinical signal network, Doceree's infrastructure unifies the entire healthcare journey, from physician awareness through prescription, fill, and refill. Learn more at doceree.com.

SOURCE Doceree