Doceree strengthens leadership as it scales the operating system for healthcare marketing

The appointments come weeks after the July launch of Daily Command, Doceree's operating system for pharma commercialization, powered by Semmelweis, the company's pharma-specific AI model. They also come as Doceree broadens its HCP engagement solutions across point of care, programmatic, connected TV, social, and more. McHenry and Holland lead revenue for the HCP media business in North America, with Holland reporting to McHenry. Ferronato leads the company's global marketing organization.

"You can read a company's momentum in the leaders it attracts," said Harshit Jain, MD, Founder & Global CEO, Doceree. "Brendan, Sophie, Brett, and Hannah have each built and scaled organizations in healthcare media, life sciences marketing, and adtech. With Daily Command now in market, their job is to put it in the hands of every pharmaceutical brand that needs it."

Brendan McHenry joins as Chief Revenue Officer, HCP Media, with nearly two decades in healthcare media sales. He was most recently Chief Revenue Officer at HealthCentral Corporation. Before that he spent seven years at Healthline Media, rising to Senior Vice President, Sales & Strategy, and earlier served as Chief Revenue Officer at HealthiNation. He has built and led sales organizations through several stages of growth and has worked with many of the world's largest pharmaceutical companies. At Doceree, he leads revenue for the HCP media business in North America.

"I have spent most of my career helping pharmaceutical brands reach physicians through media, and the hardest part has always been proving that the right message reached the right clinician at the right moment," said Brendan McHenry, Chief Revenue Officer, HCP Media, Doceree. "Doceree was built to answer that question. With Daily Command we can show a brand not just who saw its message but what clinical need was behind it, and that changes the conversation with every partner we work with."

Sophie Ferronato joins as Executive Vice President, Marketing, with more than 20 years building marketing organizations at global life sciences and health technology companies. She was most recently Vice President, Marketing Communications at EVERSANA, where she led the 2018 launch of the EVERSANA brand and built a global marketing team of more than 30 people across North America, EMEA, and APAC. Before that she was Head of Marketing at Alliance Life Sciences, which she took through its acquisition by EVERSANA. She has led marketing through two private equity exits. At Doceree, she leads the global marketing organization.

"I have built marketing organizations through periods of real change, and the best ones start with a story that can define the market," said Sophie Ferronato, Executive Vice President, Marketing, Doceree. "Doceree has that story. Clinical intent, not demographics, is where healthcare marketing is heading, and my job is to make sure every pharmaceutical marketer understands what that makes possible."

Brett Holland joins as Group Vice President of Sales, Media Solutions, with more than 15 years in healthcare, media, and adtech. He was most recently Vice President, Healthcare Sales at IQM. Before that he spent more than four years at DeepIntent, where he helped launch the connected TV business and later led the company's Publicis partnership as Vice President, Agency Partnerships. He started his career on the agency side at Harmelin Media and Publicis Health Media before moving into adtech at Tremor Video. At Doceree, he leads media sales for the HCP media business in North America, reporting to McHenry.

Hannah Albanese joins as Director, Marketing, from Fullspan Health, RVO Health's B2B platform, where she was Associate Director, B2B Marketing. She previously held corporate and B2B marketing roles at RVO Health, Healthline Media, and WarnerMedia. She brings a focus on B2B storytelling and go-to-market execution to Doceree's marketing team.

About Doceree

Doceree is the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients. Built on the industry's largest real-time clinical signal network, Doceree's infrastructure unifies the entire healthcare journey, from physician awareness to prescription and patient fill to refill.

SOURCE Doceree