Dodge Expands Its Partnership With Fathead and Takes Building the Ultimate Dodge Customized Space to a New Level

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Jul 28, 2016, 11:30 ET

AUBURN HILLS, Mich., July 28, 2016 /PRNewswire/ --

Dodge is the first to bring Fathead 'Total Coverage' precision-cut vinyl wall graphics to consumers to create a one-of-a-kind Dodge garage and/or special recreation space
Full wall designs, featuring Dodge Charger, Challenger and Viper vehicles, and 14 different Dodge peel-and-stick graphics now available; view designs on new fathead.com/dodge page
Fathead wall graphics join previously licensed Dodge flooring and high-performance cabinetry, giving enthusiasts a full line of branded products to build their dream rooms

Through an expanded partnership with the Detroit-based wall graphics company Fathead, Dodge just made creating the ultimate Dodge garage or special recreation space easier with a new line of floor-to-ceiling total coverage wall designs. Three full wall designs feature the Dodge Challenger SRT Hellcat, Challenger and Charger Scat Packs and Dodge Viper.

Creating the ultimate Dodge garage or recreation room in your home just got easier as Dodge expands its partnership with the Detroit-based wall graphics company Fathead to include floor-to-ceiling total coverage wall designs that feature the Dodge Challenger, Charger and Viper, plus brand and vehicle logos.

Building on the success of its "Fathead PRO," Fathead's commercial creative design and production business, the new line of Dodge branded products marks the first time Fathead "Total Coverage" precision-cut vinyl wall graphics are available for consumers to create their own automotive-themed and one-of-a-kind custom transformations of their garages or special spaces.

"Our Dodge owners are pure enthusiasts through and through and proudly display their pride for their vehicles wherever they can," said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. "Adding the new Fathead floor-to-ceiling Dodge branded designs to the previously licensed Dodge flooring and custom cabinetry collections makes it easy for our fans to create their ultimate customized spaces to showcase their passion for their Dodge vehicles."

Three full-wall Dodge designs, featuring the Dodge Challenger SRT Hellcat, Challenger and Charger Scat Packs and Dodge Viper, plus 14 "Real Big" peel-and-stick Fatheads of Dodge vehicles and brand logo graphics are now available, and many can be seen at the new fathead.com/dodge page. These designs include the Dodge Charger R/T Scat Pack with 392 HEMI® fender badge, Charger and Challenger 100 Anniversary decals, Dodge full vehicle line murals and various Dodge logos through the decades. Enthusiasts can choose the "Total Coverage" designs exactly as is or create custom designs featuring images of their own Dodge vehicles.

"Fathead Total Coverage offers the ability to transform any space into an immersive environment that is reflective of our customer's passion," said John Fraas, President and Chief Financial Officer of Fathead. "Marrying customized, premium in-house design with America's performance brand allows us to bring a car enthusiast's dream room to life unlike any other."

In addition to the Fathead line of wall graphics, brand enthusiasts can also create their dream spaces with a Dodge Flooring Collection by Swisstrax (www.swisstrax.com/dodge), premium interlocking floor tiles, and Dodge high-performance cabinetry, designed and built exclusively for the brand by Contur Cabinet Ltd. (www.dodgecabinets.com). Styling cues from actual Dodge vehicles, such as the iconic Shaker scoop, Shaker striping and Scat Pack badging, were used for inspiration in the cabinet design.

About Fathead
Fathead is the industry leader of visually-powerful graphics products that capture moments, inspire creativity and amplify imagination – led by authentic and exclusive officially licensed sports & entertainment graphics. Fathead gives fans the opportunity to convey their passion by bringing their favorite inspiration to life. Fathead products include the signature line, REAL.BIG. – Life-size, high definition Fatheads of athletes, stadiums, logos and fan favorite entertainment characters. Fathead Custom Creations put the customer in charge by turning their favorite photos into Fatheads, canvas prints, and more. Also offered is Total Coverage™, complete, one-of-a-kind, custom room transformations. Fathead PRO helps businesses and organizations showcase their culture by transforming spaces with custom designed graphics, 3D signage and technology. From a full wall to simple signage, Fathead PRO offers personal service from design to execution. Based in Detroit, Fathead designs and manufactures all products in the USA for purchase worldwide. Fathead carries thousands of images and maintains over 650 license agreements with leading consumer brands across many industries and professional sports leagues. For more information, visit www.Fathead.com. Connect with us on Facebook, Twitter, and Instagram.

About Dodge Brand
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.

Follow Dodge, SRT and FCA US news and video on:
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Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge or https://www.facebook.com/FiatChrysler.NorthAmerica/
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