Dodge Launches Online Viper GTC Customizer; Enthusiasts Now Can Create a 1 of 1 Hand-built American Supercar

News provided by

Apr 16, 2015, 03:00 ET

AUBURN HILLS, Mich., April 16, 2015 /PRNewswire/ --

Dodge Viper lovers can now design their own custom Dodge Viper GTC at www.driveSRT.com/Viper. More than 25 million unique build combinations are available for the Dodge Viper GTC. Options include 8,000 hand-painted exterior colors, 24,000 hand-painted custom stripes, 11 wheel options, 16 interior trims, seven aero packages, three brake packages, four suspension options, as well as a host of standalone options.

Dodge Viper lovers can now design their own custom Dodge Viper GTC at www.driveSRT.com/Viper
Viper GTC Customizer features a unique design experience to help create a personalized version of the ultimate performance supercar
More than 25 million unique build combinations are available for the Dodge Viper GTC
Options include 8,000 hand-painted exterior colors, 24,000 hand-painted custom stripes, 11 wheel options, 16 interior trims, seven aero packages, three brake packages, four suspension options, as well as a host of standalone options
Dodge will send a complimentary 1:18-scale Viper speed form replica to buyers to confirm their color selection
Each 1 of 1 Viper will feature a personalized instrument panel badge with the customer's chosen name to commemorate their design
GTC Inspiration Gallery allows enthusiasts to post their design creations for others to appreciate
Production of one-of-a-kind Vipers starts this month at the Conner Avenue Assembly Plant in Detroit

For enthusiasts ready to buy and for those who just want to dream, the Dodge brand is launching its new Dodge Viper GTC Customizer, available at www.driveSRT.com/Viper. The Viper GTC Customizer offers Viper lovers of all stripes the chance to design their personalized version of the only hand-built performance supercar.

The Dodge Viper GTC Customizer lets enthusiasts create their own virtual-reality vision of the Dodge Viper through dynamic elements that deliver a unique online design experience.

Starting inside the Design Studio of the customizer, users have more than 25 million build combinations to create their one-of-a-kind Snake from the ground up. With 8,000 exterior color options, 24,000 custom stripe colors, 11 wheel options, 16 interior trims and seven aero packages, three brake packages and four suspension options there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper. Users can "sit" in the virtual cockpit and take an up-close tour of all 16 available trim options. To help buyers confirm their color choice, Dodge will provide a complimentary Viper speed form replica so they can confirm their color selections before their Viper is built.

Once the design of the perfect Viper is complete, users can place the vehicle in their own lifestyle environments to preview how their custom Viper GTC will look in the real world.

Users also can share their custom supercar designs with family and friends. Images may be downloaded in various resolutions to share on social media or used as wallpaper on phones, tablets or computers. A PDF file of the image, complete with all technical information selected, can be downloaded -- an especially useful tool for those ready to purchase. Designers can also share their custom Viper on the GTC Inspiration Gallery for other enthusiasts to appreciate and enjoy.

The 2015 Dodge Viper features a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $84,995. For a starting U.S. MSRP of $94,995, the new 2015 custom Viper GTC model features all the content of the new GT model and adds the ability to customize a '1 of 1' design from 25 million possible build combinations, a personalized instrument panel badge, Concierge Service and Viper Ambassador Owner's Portal with exclusive sharable content to track the build of the car.

The new 1-of-1 customization program is available exclusively for customer orders (not for dealer stock). No two customers can order the same configuration, including color, in the same model year. Dealers started taking orders in February. Production of the 1 of 1 Vipers started at the Conner Avenue Assembly Plant in Detroit in April.

About Dodge Viper
The fifth generation of the Dodge Viper SRT made its highly anticipated return to the high-performance sports car market in late 2012 as a 2013 model. The flagship performance machine of FCA US LLC arrived with more power and performance, superior craftsmanship, new technologies and creature comforts. Powering the 2015 Viper is an all-aluminum 8.4-liter V-10 engine that delivers 645 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports car engine in the world. Standard on the newest Viper are safety features that include electronic multistage stability control, traction control and a new four-channel anti-lock brake system (ABS). Since 1992, Dodge and SRT have built approximately 30,000 Vipers at the Mack Avenue Assembly Plant (1992 - 1994) and Conner Avenue Assembly Plant (1995 - current), both in Detroit.

About Dodge Brand
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.

Follow Dodge, SRT and FCA US news and video on:

FCA Content On Demand (COD): www.fcacod.com
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/dodgeautos or www.flickr.com/chryslergroup
Pinterest: www.pinterest.com/dodgeofficial or www.pinterest.com/F CAcorporate
Instagram: www.instagram.com/dodgeofficial or www.instagram.com/F CAcorporate
Streetfire: www.streetfire.net/uploaded/chryslervideo.htm
Twitter: www.twitter.com/dodge or www.twitter.com/F CAcorporate
YouTube: www.youtube.com/dodge or www.youtube.com/pentastarvideo