Dogtopia Announces Grand Opening of Second Delaware Location in Elsmere

Mother-Daughter Team to Host Grand Opening Celebration on August 25th

Aug 21, 2012, 10:05 ET from Dogtopia

ELSMERE, Del., Aug. 21, 2012 /PRNewswire/ -- Dogtopia, a leading national dog daycare and spa franchise, announced today the grand opening of its second Delaware location in Elsmere. With services ranging from open play dog daycare, overnight boarding to spa services, Elsmere residents will now have a place to take their beloved pooches. A local mother-daughter team, Tammy and Christine Holm, are furthering their entrepreneurial spirit and love for dogs by bringing this unique business to the community.

A grand opening celebration will take place at the Elsmere Dogtopia located on 319 New Road on Saturday, Aug. 25 from 11:00 a.m. to 3:00 p.m. Guests will enjoy music, delicious appetizers and tours of the facility. Dogs will also be treated to special treats and a doggy cake from EskiCo, a local dog bakery specializing in whole food snacks for dogs.

"We are very excited to be opening our first Dogtopia franchise and offer a place where the residents of Elsmere can bring their dogs and have them enjoy a home away from home," said franchise owner Tammy Holm. "My daughter and I always dreamed of owning our own business and being dog lovers. Dogtopia was the perfect fit."

Tammy and Christine first learned about Dogtopia when they brought their dog, a Doberman named Gracie, to the Wilmington location. They immediately fell in love with the concept and decided Dogtopia was the perfect business opportunity. Before Dogtopia, Christine worked in the property management industry, while her mother Tammy was working as a realtor in the declining housing market. Christine's love of animals and business degree coupled with Tammy's previous business ownership experience made the perfect partnership to open the Elsmere Dogtopia.

"We are thrilled to welcome Tammy and Christine to the Dogtopia family," said Amy Nichols, chief executive officer of Dogtopia. "We are confident their passion for dogs, business experience and commitment to the community will make them terrific franchise owners."

Since Dogtopia launched in 2002, it has grown to 24 locations nationwide and currently has five additional locations, in various stages of development, planning to open by the end of this year.

Dogtopia's design mirrors that of a chic, upscale spa. Laid out in a similar manner to a children's daycare facility, Dogtopia has multiple playrooms to suit every personality and size. In addition to daycare and boarding, it also offers a spa, self-service dog wash, and boutique to pamper pooches. Dogtopia's clients enjoy an open layout with play equipment and special rubber flooring to ease joints, prevent slipping, and provide a safer play area.

The division of dogs between rooms allows Dogtopia personnel to control air quality, prevent accidents and provide an overall stress-free atmosphere. Generally, 25-30 dogs play in each room and Dogtopia employs web camera technology in each room that allows the dogs' owners to check on their pets at any time.

For more information about the Elsmere Dogtopia, please visit, call 302-998-7877 (PUPS) or Like on Facebook.

About Dogtopia®

Dogtopia® prides itself on being a place where pets are valued as family and­ dogs enjoy playtime, spa treatments and overnight stays in a positive environment. Dog owners have the assurance of leaving their beloved pets in the hands of trained professionals while they're at work or away on vacation. Dogtopia® associates nurture each and every pet as if it were their own. Each location offers dog daycare, boarding, spa services, and most also have professional grooming.  Dogtopia does not breed discriminate and welcomes social dogs of all ages, sizes, and abilities. The company was founded by Amy Nichols in 2002 and began franchising in 2005. Currently, there are 21 Dogtopia franchises and three company-owned locations in operation across the U.S., with five more in development for a total of 29 to open by year-end. Visit for more information.

Contact: Carmen Ordonez
Fish Consulting

SOURCE Dogtopia