Door to Door Goes Digital: The Fuller Brush Co. Offers Home Cleaning Remedies Online at Alice.com

GREAT BEND, Kan., Jan. 18, 2011 /PRNewswire/ -- The Fuller Brush Company, originator of the door-to-door sales model and the iconic Fuller Brush Man, today announced availability of its best selling household cleaning remedies for online purchase at Alice.com, the growing e-commerce platform specializing in household essentials that enables manufacturers to sell direct to customers with always-free shipping. Trusted for generations, Fuller Brush continues to respond to demand for its hard-working cleaning products with aggressive, new sales channel expansion that includes online, traditional retail and factory outlets.

"Our loyal users have relied on Fuller Brush products for more than 100 years to keep their homes clean, fresh and sparking," said Joseph Grabowski, CEO of The Fuller Brush Company. "To better serve them and reach even more households, 2011 will be a landmark year for The Fuller Brush Company with new product introductions, aggressive distribution, channel sales growth and refreshed branding."

Unique in the cleaning category, The Fuller Brush Company has built a loyal following from generation to generation by offering both quality cleaning tools and chemicals that eliminate common, hard-to-handle cleaning problems on all the major surfaces in the home, as well as specialized products for areas such as grills, appliances and showers.  

Fourteen of the most popular Fuller Brush products, including Fuller's Disposal Cleaner, Dryer Vent Brush, Non-Drip Window Gel and Tile & Grout Cleaner, are now available at Alice.com.  

In spring 2011, Fuller Brush will also offer its Fuller Original Collection on Alice.com. Crafted with premium materials, the line includes cleaning tools like brooms and dustpans made with brass and steel, as well as complementary cleaning solutions like Wood Polish and Copper & Brass Wipes. The Fuller Original collection is a tribute to the company's 100 year heritage with specialty products that will stand the test of time.

About The Fuller Brush Company

Since 1906, generations have trusted the iconic Fuller Brush Man to deliver hard-working cleaning remedies. Today, Fuller's expanded distribution includes direct, online and retail channels offering its perfected formulations and designs to a new generation.  The Fuller Brush line of American-made cleaning remedies are the most effective and efficient in solving common, hard-to-handle cleaning problems for all the major surfaces in your home as well as specialty areas such as grills, appliances and showers.  www.fuller.com

About Alice.com

Alice.com is an e-commerce platform and online marketplace for household essentials. As a leading provider of online retail and interactive marketing services for the Consumer Packaged Goods industry, Alice.com offers manufacturers a direct-to-consumer platform that provides shoppers with competitive pricing, free delivery, instant coupons, and simple automation and management of household purchases. And, with its free iPhone app, all of this is available on-the-go. Alice.com is privately held and headquartered in Middleton, Wisconsin. For more information, visit www.alice.com.

SOURCE The Fuller Brush Company