DoubleDutch Announces 60th Event Tech Software Integration

SAN FRANCISCO, March 11, 2014 /PRNewswire/ -- DoubleDutch, the leading provider of data-driven mobile event applications, today announced its 60^th unique software integration, linking customers' preferred event registration and management systems with DoubleDutch's custom mobile applications. An advocate for open and free data access, DoubleDutch believes meetings professionals should be able to use multiple technology vendors for a single event without paying extra to share their own data across services. As a result, DoubleDutch has collaborated with companies such as eTouches, Active Network, and RegOnline, and has incorporated customer's internal systems, for 60 distinct integrations to date.

"DoubleDutch has powered more than 22 events for us, from Interop to the Game Developers Conference," said Alex Dunne, general manager, Online at UBM Tech. "Because DoubleDutch integrated our own event software and registration information, we could better understand each attendee and exhibitor's interests and drive up ROI."

CEO and co-founder of DoubleDutch Lawrence Coburn commented, "this year, my dream is that event technology vendors remain committed to a healthy ecosystem where organizers maintain free access to their data, and are able to mix and match best of breed technology solutions throughout the event experience. DoubleDutch will do its best to practice what we preach, and look forward to integrating with many new systems in order to provide the best possible experience to our customers."

Working with event management software platforms such as A to Z, Active Networks, EEG, eTouches, RegOnline, and SingUp4, DoubleDutch integrates registration information into its mobile applications and automates data entry for organizers. During the event, DoubleDutch captures attendee interests by analyzing social interactions and browsing behavior. After the event, they can share top trends and scored leads with event planners. By integrating DoubleDutch app engagement data with other event management platforms, organizers can get the most comprehensive look at the health of their event.

"DoubleDutch's vision is dead on," said Ryan Costello, CEO and co-founder of Event Farm, an event registration company based out of Washington, DC. "Events are about engaging with attendees to learn more about their interests and better serve their needs. We believe it's fundamental and essential that event organizers own their data. The more information event producers have about their guests the better experience they can provide."

To learn more about DoubleDutch's data-driven approach to event applications and its compatible technology partners, visit http://doubledutch.me today.

About DoubleDutch

DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include SAP, AMEX, Ralph Lauren, 3M, American Hospital Association, and Bath & Body Works. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app today. http://doubledutch.me

Media Contact

Diana Smith, TriplePoint for DoubleDutch
[email protected]
415-955-8500

SOURCE DoubleDutch