DOVE LAUNCHES WOMEN'S WELLNESS RANGE, TURNING "TMI" INTO SUPERIOR CARE, AVAILABLE EXCLUSIVELY ON AMAZON

HOBOKEN, N.J., Aug. 4, 2025 /PRNewswire/ -- Dove proudly unveils its first-ever Women's Wellness Range, an innovative lineup of life-stage tailored personal care products developed in close collaboration with gynecologists, menopause experts and dermatologists. Available exclusively in the Amazon U.S. store, the collection is just a search away for the millions of women already turning to Amazon for health and wellness essentials.

Informed by the real stories, symptoms and transparent "TMI" moments shared by women, the collection is formulated for those experiencing perimenopausal and menopausal-related symptoms. The Dove Women's Wellness collection is formulated to deliver care in harmony with the body's natural rhythms, addressing needs that have long been overlooked, stigmatized or dismissed. This launch marks a major milestone for Dove, expanding its legacy of trusted, superior skincare into the women's wellness category.

Although women are often made to feel that discussing or understanding their bodies is taboo, the newest campaign from Dove is turning "TMI" from something that silences women into a catalyst for conversation and superior care. With 43% of women over 45 actively searching for skincare that supports their changing needs, this range was created to meet that moment, offering thoughtful, science-backed solutions for real symptoms like increased sweating, dryness, odor shifts and intimate sensitivity. The Dove Women's Wellness Range also delivers on a key Amazon Beauty initiative: condition-based shopping. The initiative helps customers discover and select products based on a specific condition they are experiencing.

OB/GYN and menopause expert Dr. Jessica Shepherd helped co-create this range noting, "As an OB/GYN, I have seen so many women in intimate settings and they still feel they need to censor their personal concerns in conversations because for generations, women have been taught to be quiet about discomfort, to downplay pain and to feel shame around natural parts of their health. We're slowly seeing that shift and unlearning many of these traits, but the silence still lingers."

With proprietary cleansing technology and dermatologist-approved formulations, the new collection features three body wash formats and one leave-on balm, each carefully formulated to address skincare concerns associated with hormonal shifts:

• Dove Glycolic Serum Wash – A full-body exfoliating cleanser designed for daily shower use. Formulated with glycolic acid to smooth dull, rough skin and help control odor related to hormonal sweat, especially in areas like underarms, chest and thighs.
• Dove Cleansing Oil – A gentle in-shower cleanser for dry, itchy skin often associated with perimenopause and menopause. This formula melts onto damp skin, lifting away impurities while deeply nourishing with a blend of bioactive oils – rinsing clean without leaving behind an oily residue.
• Dove Whole Body Wash – A fragrance-free, ultra-mild wash specifically formulated for vulva skin. Safe for daily use, it gently cleanses and helps maintain the skin's natural pH balance, supporting hydration and barrier protection.
• Dove Ultra Gentle Balm – A fragrance-free, leave-on moisturizer designed for daily use after a shower or as needed throughout the day. Clinically tested for use on intimate skin, it delivers rich, long-lasting hydration to relieve vulvovaginal dryness, which affects 70% of women over 50.

"The Dove Women's Wellness Range is the latest expression of the brand's long-standing commitment to real beauty, real care and real conversations," explains Ellen Shepard, Senior Research & Development Director at Unilever. "By leveraging Unilever's expertise in surfactant science, odor and sweat management and the microbiome, we're turning women's needs into advanced, personalized care."

Dove's entry into the women's wellness space is more than a product launch – it's a long-overdue cultural shift. Through the "Made with TMI" campaign, Dove is helping to rewrite the narrative around hormonal health, bringing private conversations into the open and replacing shame with shared experience. Built from real stories and rooted in solidarity, the campaign reinforces Dove's commitment to showing up for women in every life stage with care that is honest, informed and long missing from the personal care aisle.

The full Dove Women's Wellness Range is available exclusively in Amazon's U.S. store, with products starting at an SRP of $19.99. All items are available with fast, free Prime shipping. Learn more at www.dove.com.

Media Contact:
Lisa Fernandez, [email protected]

About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of milk cleansers and ¼ moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promised that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.

Women have always been our inspiration and since the beginning, we have been committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.

For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge' Dove vows to:

• Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style.
• Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
• Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023. Our leading brands in North America include Dove, Hellman's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice and Dermalogica.

SOURCE Dove