DOVE MEN BRINGS MAXIMUM PROTECTION TO NEW YORK COMIC CON 2026 WITH THE MAX PACK

Created with Galactic Armory, the customizable 3D-printed cosplay compartment helps fans carry Dove Men Maximum Protection and everyday essentials without compromising their look.

NEW YORK, Sept. 29, 2026 /PRNewswire/ -- Dove Men is returning to New York Comic Con (NYCC) with an even bigger presence, putting Maximum Protection Antiperspirant at the center of a campaign designed around one of cosplay's most real challenges: heavy sweat.

In partnership with Galactic Armory, a trusted 3D design resource in the cosplay community, Dove Men is introducing the Max Pack, a functional, customizable, 3D-printed cosplay compartment that blends into cosplay worlds like fantasy, superhero, sci-fi and anime while helping fans carry Dove Men Maximum Protection, a wallet, phone and other essentials without breaking character.

Cosplayers can spend months sweating every detail of a character, only to step onto the convention floor in heavy layers, armor and elaborate builds that can make staying comfortable a challenge. The Max Pack puts Dove Men Maximum Protection at the center of that reality, giving fans a practical way to keep their essentials close while staying true to their costume

Dove Men Maximum Protection pairs 96-hour sweat protection and odor control with the skin comfort Dove Men is known for, helping fans stay focused on the convention moments that matter most. By leading with a cosplay-first design, the brand is bringing a fresh, visual take to personal care at NYCC

"We're excited to be back at New York Comic Con for the second year in a row, so we can continue showing up for this passionate community in ways that feel authentic to their cosplay experience," said Lindsey Lapin, Associate Marketing Director for Dove Men. "Cosplayers put so much time and creativity into every detail of their look, and the Max Pack is our way of helping them stay protected without compromising the characters they've worked so hard to bring to life. By pairing Maximum Protection with a solution designed specifically for the realities of Con, we're helping fans focus less on sweat and more on enjoying every moment."

Joining Dove Men+Care at NYCC this year is a lineup of creators from across the cosplay community, including Andrew McLean (@webheadedhero), Gideon (@sidequestz), Con Culture (@conculturepodcast), and Frank (@frankly_built). Together, they'll bring the campaign to life through their unique characters, transformations, and experiences at the Con.

Fans attending New York Comic Con can visit the Dove Men booth at Booth 4215 at the Javits Center in New York City from Thursday, October 8 through Sunday, October 11, 2026. There, attendees can get a Max Pack, receive free Dove Men Maximum Protection samples, learn more about the product and take photos in costume.

Fans who are not attending NYCC can still take part by downloading the Max Pack 3D files and customizing their own at galacticarmory.com/themaxpack.

About Dove Men
Dove Men+Care is the first range of products from Dove developed specifically for men. Manufactured by Unilever, the line includes the #1 U.S. dermatologist-recommended body wash brand. Launched in 2010, Dove Men+Care is a powerhouse men's grooming brand in the U.S. with a product portfolio that includes bars, body washes, face care, antiperspirant/deodorants, hair care, and hand/body lotions, which are available nationwide in food, drug, and mass outlet stores. Learn more at DoveMenCare.com. 

About Unilever
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care and Foods products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025.
For more information about Unilever and our brands, please visit www.unilever.com. 

 About Unilever in North America 
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025. 
Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. 
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca

About Unilever in Canada
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.
Our leading brands in Canada include Dove, Vaseline, Degree, Axe, SheaMoisture, TRESemmé, Knorr, Hellmann's, Liquid I.V., and OLLY.
For more information on Unilever Canada and visit: www.unilever.ca or www.unilever.ca/fr.

Media Contact: Ellie Schultz, [email protected]

SOURCE Dove Men+Care