Dove Men+Care and Jared McCain Team Up to Champion Self-Care and Confidence During March Madness®

From the basketball court to daily regimes, Dove Men+Care is inspiring men to enhance their grooming routines to experience the transformative effects of care.

HOBOKEN, N.J., March 31, 2025 /PRNewswire/ -- This March Madness®, Dove Men+Care – the official personal care partner of Men's Final Four® – is reinforcing how care changes everything. Through partnerships with basketball star Jared McCain and top-tier content creators, Dove Men+Care is highlighting the transformative power of care—not only through superior grooming products but also by showing how caring for oneself and others builds confidence, resilience, and success. Whether on the court or in daily life, Jared relies on Dove Men+Care to boost his confidence and elevate his routine and performance.

Jared knows first-hand March Madness is more than just the games—it's about preparation, confidence, and showing up as the best version of yourself. Care Changes Everything, both on and off the court, and Dove Men+Care is committed to ensuring all men experience the powerful effects of care through superior grooming products.

"Basketball is as much about preparation as it is about skill," said McCain. "When I feel my best, I perform my best. With Dove Men+Care, I know I'm getting top-tier grooming that keeps me feeling fresh and confident—whether it's game day or just another day."

Dove Men+Care will show up throughout the tournament, including Fan Fest, to spotlight the superior benefits of their deodorant and skin cleansing products that enhance men's grooming routines. Heading into Final Four weekend, Dove Men+Care will remind fans that investing in self-care has the power to transform how men feel and perform, from the basketball court to everyday life.

To amplify the Care Changes Everything message and display that grooming routines impact how men show up, Dove Men+Care is bringing 10 standout content creators to experience the Final Four tournament through the lens of care, confidence, and community. During the five-day trip to San Antonio, the creators will be immersed in a curated lineup of experiences that put Dove Men+Care products—and the brand's message—to the test, including:

• Exclusive high-intensity workouts and spa treatments
• Visits to the Dove Men+Care activation at Fan Fest and in-arena game experiences
• Private brunch with Grant Hill and meet-and-greet with Shaquille O'Neal

"Men deserve products that support their personal care journey with the highest level of efficacy and care," said Sarah McLaren, Head of Body Cleansing Marketing Performance & Operations US at Dove Men+Care. "Throughout the NCAA® DI Men's Tournament and into Final Four, we're reinforcing our commitment to innovation in men's grooming while celebrating the role care plays in confidence, resilience, and success."

Throughout the tournament, fans can follow the journey and learn more about the brand at dovemencare.com and following @DoveMenCare and the hashtag #DoveMenCare on social media.

About Dove Men+Care
Dove Men+Care, a Unilever brand, is dedicated to providing superior care products designed specifically for men. As the #1 U.S. dermatologist-recommended body wash brand, Dove Men+Care offers a full range of grooming essentials, including body washes, bars, deodorants, hair care, and skincare. The brand is committed to reshaping traditional perceptions of masculinity and encouraging men to embrace the power of care in their daily lives.

About Unilever in North America 
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. 

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. 

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

For more information on Unilever Canada and its brands visit: www.unilever.ca 

About the NCAA 
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for more than half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit www.ncaa.org and www.ncaa.com for more details about the Association.

Media Contact:
Ellie Schultz
[email protected]

SOURCE Dove Men+Care