Dove Men+Care Launches New Body and Face Scrubs

The brand is on a mission to elevate wellness routines with an all-in-one product tailored to men's skin needs.

ENGLEWOOD CLIFFS, N.J., Feb. 4, 2025 /PRNewswire/ -- Dove Men+Care is proud to announce the launch of their NEW Body and Face Scrubs, an innovative formulation that delivers superior care and moisture in every use. These scrubs combine a multi-step routine into one – they scrub, cleanse, and moisturize.

The new scrubs offer a superior and personalized self-care offering that is efficient and effective for men. These all-in-one scrubs fill a gap in the market, delivering gentle and thorough exfoliation designed specifically for men's skin. These products cleanse deeply to remove dead, dry skin, and wash away dirt and grime without stripping the skin. The new line of scrubs is available in three refreshing scents that invigorate the senses: Eucalyptus + Cedar Oil, Coastal Cedar + Bergamot, and Charcoal + Clove Oil.

In introducing these new scrubs, Dove Men+Care is addressing some of the specific challenges that men face in their skincare routines, such as lower pH levels, more sweat and body hair. Because men's skin requires specialized, caring products, Dove Men+Care formulated their new scrubs with natural essential oils and plant-based moisturizers to provide a rejuvenating experience. This paraben-free and sulfate-free formula, with mineral exfoliants that gently exfoliate the skin, elevates men's self-care routines with every use.

"Dove Men+Care continues to set the standard for care in men's grooming," says Neha Govil, Associate Director of Dove Men+Care Masterbrand and Skin Cleansing Deployment & Engagement. "Our new Body and Face Scrubs go beyond cleansing, offering men a transformative experience to unlock their skin's full potential. With nature-inspired ingredients and an all-in-one formula, this innovation makes elevated skincare accessible for any guy."

The three new refreshing scents of the Dove Men+Care Body and Face Scrubs are each designed to deliver a multi-dimensional fragrance experience, offering a range of functionality:

• Dove Men+Care Eucalyptus + Cedar Oil Scrub: energizes the senses with cooling eucalyptus, crisp pine, and mint, balanced by soothing lavender and rich notes of cedar, birch, and sandalwood. Gentle exfoliation.
• Dove Men+Care Coastal Cedar + Bergamot Scrub: offers the essence of nature with invigorating citrus notes layered over earthy botanicals, delivering a refreshing and grounding aroma. Gentle exfoliation.
• Dove Men+Care Charcoal + Clove Oil Scrub: provides an earthy fragrance featuring comforting woods and restorative clove oil that helps revive and renew the skin. Moderate exfoliation

The Dove Men+Care Body and Face Scrubs are designed to help men achieve healthier, smoother skin while enhancing their overall self-care routine. With easy application and powerful results, these scrubs allow men to effortlessly care for their skin, elevating everyday grooming at an accessible price point of MSRP $8.99. The full Dove Men+Care Body and Face Scrub collection will be available starting February 3, 2025 at major retailers nationwide.

For more information, visit DoveMenCare.com and follow @DoveMenCare on Instagram and Twitter.

About Dove Men+Care
Dove Men+Care is the first range of products from Dove developed specifically for men. Manufactured by Unilever, the line includes the #1 US dermatologist-recommended body wash brand. Launched in 2010, Dove Men+Care is a leading name in men's grooming, offering a diverse portfolio of products, including body washes, bars, deodorants, hair care, and more, all available nationwide.

Since its inception, Dove Men+Care has been dedicated to redefining masculinity through care, inspiring men to prioritize their wellness and embrace the transformative effects of care. Learn more at DoveMenCare.com.

About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods, and Ice Cream products, with sales in over 190 countries. Our brands, used by 3.4 billion people every day, include Dove, TRESemmé, Knorr, Magnum, Ben & Jerry's, and more.

For more information on Unilever U.S. and its brands, visit: www.unileverusa.com

For more information on Unilever Canada and its brands, visit: www.unilever.ca

Media Contact: Allison Wachtfogel, Edelman

SOURCE Dove Men+Care