Dow Jones Adviser Launches on Pershing Platform

NEW YORK, June 8 /PRNewswire/ -- Dow Jones and Company today announced the launch of Dow Jones Adviser on Pershing's NetX360^TM platform. Dow Jones Adviser's actionable market, investment and practice management news, commentary and analysis are now available within Pershing's technology platform for broker-dealers and registered investment advisors.

"The integration of Dow Jones Adviser with Pershing's NetX360 platform gives financial advisors a competitive edge by delivering the intelligence and insight they need to best advise their clients, stay abreast of market and industry movements and productively manage their practices," said Joe Cappitelli, vice president and managing director of retail and private banking at Dow Jones.

"Pershing is dedicated to providing our customers with access to best-of-breed solutions that help them grow and seamlessly manage their businesses," said Suresh Kumar, chief information officer of Pershing LLC. "The addition of Dow Jones Adviser to our NetX360 platform reinforces this commitment by delivering industry-leading financial news and analysis to our customers to help them achieve their clients' financial goals."

Subscribers to Dow Jones Adviser via NetX360 will have access to exclusive market news, commentary and analysis on issues facing financial advisers from the dedicated Dow Jones Adviser editorial team as well as selected editorial content from Dow Jones Newswires, The Wall Street Journal, Barron's and SmartMoney. The daily practice management updates on philanthropy, retirement, estate planning, tax strategies, compliance and other key topics of interest to the financial services community will be seamlessly integrated into NetX360.

To learn more about topics that are affecting the wealth management industry, visit the Dow Jones Financial Adviser blog at http://financialadviserblog.dowjones.com. For more information about Dow Jones Adviser, visit www.dj.com/wm/pershingPRmicrositelinkJUN2010.

To learn more about Pershing, visit www.pershing.com.

About Dow Jones

Dow Jones & Company (www.dowjones.com) is a News Corporation company (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com) and a leading provider of global news and business information. Its principal products include The Wall Street Journal, Dow Jones Newswires, Dow Jones Factiva, Barron's and MarketWatch. Through its Local Media Group, Dow Jones operates community-based newspapers and Web sites. Dow Jones also provides news content to television and radio stations.

About Pershing LLC

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,150 institutional and retail financial organizations and independent registered investment advisors who collectively represent approximately five million active investors. Located in 20 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.

SOURCE Dow Jones & Company