Dr. Gautam Gulati, Physicians Interactive Head of Product Innovation and Chief Medical Officer, Featured in HIMSS mHealth Best Practices Book

READING, Mass., Feb. 24, 2014 /PRNewswire/ -- Physicians Interactive (PI) announced today that Dr. Gautam Gulati, the Head of Product Innovation and Chief Medical Officer at Physicians Interactive (PI), is the author of a case study chapter in the book "mHealth Innovation: Best Practices in the Mobile Frontier," which is being released at the HIMSS Conference in Orlando, Florida, this week.

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In the case study, Dr. Gulati explores the development of Omnio, a next-generation mobile medi­cal app from Physicians Interactive, and how it was designed and built in response to a major unmet need of medical professionals: a way to manage the explosion of new studies, data sources and mobile resources suddenly available. Omnio is the unique tool to tame the influx of Big Data and leverage it to provide better patient care, because it was designed according to the principles of convergence: open architecture, interoperability and data responsiveness.

Dr. Gulati and co-author Will Comerford, Content Director at Physicians Interactive, describe how the convergence of digital resources has become a transformative tool that empowers medical professionals to master the daunting information challenge in order to connect more powerfully with patients and help lead them to better outcomes.

"Omnio's intelligent platform ultimately allows a medical practitioner to take advantage of all the latest evidence-based findings, the crowd-sourced opinions of the institutions and colleagues they trust, and the vast data sets emerging through electronic health applications," Dr. Gulati writes. "A customizable, convergent mobile app holds the promise of becoming the new digital black bag for medical professionals: an indispensable tool, curated with all their medical must-haves, and providing the confidence to be ready for any situation they encounter."

The unique partnerships and intelligent data management of Omnio already allow clinicians to filter out the noise and focus on their greatest needs in one spot: accessing drug information, making crucial medical calculations, reviewing disease information and accessing the latest studies from thousands of journals.

And the infrastructure of Omnio was built to manage a growing set of inputs, providing  clinicians with invaluable tools to understand their patients and easily recommend custom care plans to improve an individual patient's outcome.

At Physicians Interactive, Dr. Gulati leads a world-class team that designs, builds and deploys disruptive solutions for a healthcare audience. In addition to his executive role, he serves as an Adjunct Professor of "Medical Innovation and Entrepreneurship" at Johns Hopkins University Carey Business School and speaks at a variety of corporate and inspirational events around the world, including TEDxMidAtlantic.

"mHealth Innovation: Best Practices in the Mobile Frontier" is available in the HIMSS bookstore through Thursday at the conference in the Orange County Convention Center in Orlando.  All books are being discounted 10 percent during HIMSS 2014.

The HIMSS bookstore is open Monday and Tuesday from 7 a.m. to 6 p.m., Wednesday from 7:30 a.m. to 5 p.m., and Thursday from 7:30 a.m. to 1 p.m. For more information about eBooks, visit www.ebooks.himss.org.  For more information about all of HIMSS' books and resources, visit www.himss.org/store.

About Physicians Interactive

Headquartered in Reading, MA, PI aspires to use the power of worldwide networks of healthcare professionals and life sciences companies together in ways that will change the practice and business of medicine for the better. PI's value proposition is to offer the life science industry a low-cost, virtual, multi-channel marketing approach that can be used to supplement currently promoted products, as well as non-promoted and orphaned products, that deliver benefits to physicians and patients. A key focus is providing services that fit into physicians' and healthcare professionals' daily workflow at the point-of-care when they make diagnosis, treatment and prescribing decisions. More information can be found at www.PhysiciansInteractive.com.

Media Contact:
Amendola Communications for Physicians Interactive
Tim Boivin, 224.209.6495 
[email protected]

SOURCE Physicians Interactive