Dr Glitter World's First Edible Glitter Supplements Launches at Urban Outfitters

Dr Glitter, a product based on a new science invented in Australia, is now available at its U.S. stores and at urbanoutfitters.com

MELBOURNE, Australia, May 15, 2025 /PRNewswire/ -- A once in a decade innovation in wellness, Dr Glitter, a health technology company and maker of Dr Glitter® Nutrient Crystals, today announced the launch of their food-based supplements at Urban Outfitters. The Philadelphia-based U.S. brand is now carrying Dr Glitter's world-first product format in its U.S. locations and online. Dr Glitter delivers vitamins, minerals, and probiotics in the form of tasteless, brightly coloured, and naturally sparkly crystals, designed to be sprinkled on meals.

"We are thrilled to be partnering with a retailer as iconic and trendsetting as Urban Outfitters," said Dr Glitter's co-founders, serial entrepreneur Jade Diep and Augusta Xu-Holland, a scientist and well-known actress in China. "Dr Glitter's mission is empowering healthy, happy living, and for us, Urban Outfitters is an ideal lifestyle platform to share our product with the U.S. market and beyond." Dr Glitter represents the next wave of standout brands for the Gen Z customer at Urban Outfitters, making wellness accessible and exciting with its fun, vibrant, health-forward products, and coming in at under $20. 

After 5 years in research and development, the founders of Dr Glitter are patent pending on the use cases, proprietary manufacturing, and compositions of nutrient crystals' ActivCrystal™ Technology.  This innovation is set to change the $177.5 billion dietary supplement industry. Urban Outfitters will carry both formulations of the Dr Glitter product: red iron crystals and orange probiotics crystals — each gut friendly and ready to be added to meals, snacks, and smoothies.

Dr Glitter is unflavored, and unlike gummies, powders, and liquids, contains no sweeteners. Each product is made with just four natural ingredients and no artificial colours or additives. Its vibrant colours come from beetroot and carrot extracts. The arrival of Dr Glitter to the U.S. market reflects the broader movement of addressing the root causes of America's escalating health crisis and preventing chronic illnesses such as diabetes, especially with the younger generation, as found in recent initiatives and announcements from the White House to global CPG brands calling for the use of natural ingredients.

For more information about Dr Glitter, visit drglitter.com or urbanoutfitters.com.

To download high-res imagery, click here.
To shop Dr Glitter at Urban Outfitters, click here.

ABOUT DR GLITTER

Dr Glitter Pty Ltd is a health technology company and developer of ActivCrystal™ Technology, a world-first and patent-pending oral delivery format that encapsulates active ingredients in crystals that are tasteless, made from natural ingredients, and designed to be sprinkled on meals.  To learn more about the Dr Glitter™ brand, visit us at www.drglitter.com  or email [email protected]. For further information about ActivCrystal™ Technology, or for collaboration and licensing inquiries, please contact us at [email protected].

ABOUT URBAN OUTFITTERS

Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation's individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women's, men's, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.

Media Contact:
Beth Cherry for Dr Glitter
Email: [email protected]

SOURCE Dr Glitter