Dr. Hauschka Unveils Hydrating Serum Plus, a New Botanical Approach to Deep, Lasting Hydration

The new serum combines intensive hydration with antioxidant protection to help strengthen the skin's moisture barrier while leaving skin looking smoother, fresher and more radiant

HATFIELD, Mass., Sept. 1, 2026 /PRNewswire/ -- Dr. Hauschka, the pioneer of certified-natural skincare, today introduces Hydrating Serum Plus, a next-generation botanical hydration serum designed to deliver deep, lasting moisture while helping strengthen the skin's moisture barrier. The lightweight formula combines intensive hydration with antioxidant protection to leave skin looking smoother, fresher and more radiant.

"Hydrating Serum Plus reflects a core Dr. Hauschka belief, which is that effective skincare starts with understanding what the skin needs, not chasing what's trending," said Martina Halloran, CEO of Dr. Hauschka. "By harnessing the power of medicinal plants, we created a formula that delivers deep hydration while helping to strengthen the moisture barrier and support the skin's natural vitality. It's a reminder of what we've believed for nearly 60 years, that the best results come from working with nature, not against it."

At the heart of Hydrating Serum Plus is a 2-in-1 active complex that combines intensive hydration with antioxidant protection to help neutralize free radicals while supporting a more hydrated, protected moisture barrier. Powered by more than 90% active ingredients derived from 12 medicinal plants, the formula features specially prepared extracts of quince and horsetail to replenish moisture, while antioxidant-rich rosehip and witch hazel help defend against environmental stressors that can contribute to the visible signs of premature aging.

Suitable for all skin conditions – including sensitive, dehydrated, dry and moisture-depleted skin – Hydrating Serum Plus absorbs quickly without heaviness, making it an ideal lightweight hydration layer beneath moisturizer and makeup. True to Dr. Hauschka's holistic skincare philosophy, the formula is crafted with thoughtfully sourced botanical ingredients and is certified natural, free from silicones, mineral oils, PEGs and synthetic preservatives.

The launch reflects Dr. Hauschka's longstanding belief that skin is ever changing. Rather than assigning permanent skin types, the brand recognizes that the skin's condition changes continually with the seasons, environment, lifestyle and stage of life. Every Dr. Hauschka formulation is thoughtfully created to deliver supportive botanical impulses that encourage the skin's own processes of balance, renewal and vitality, helping it find its healthiest state naturally.

Caring for skin has always been part of a larger philosophy at Dr. Hauschka. Through The Giving Garden®, the brand's community initiative and loyalty program, members can help turn everyday purchases into meaningful impact: every purchase contributes to organizations and initiatives working to expand access to nourishment, wellness and opportunity. The brand is extending that commitment through The Giving Garden® Podcast, hosted by CEO Martina Halloran, which brings together changemakers and community leaders for conversations about giving, connection and creating lasting change.

Hydrating Serum Plus (1.0 fl. oz.) is available now for $54 MSRP at DrHauschka.com, and will be available on Amazon and at select retail partners beginning October 1st. To learn more, visit www.drhauschka.com and follow @drhauschka.usa on social media.

About Dr. Hauschka
Since 1967, Dr. Hauschka has pioneered holistic, certified-natural skincare inspired by the rhythms of nature. Rooted in biodynamic farming and community wellness, the brand's mission extends far beyond beauty – it's about restoring balance to people and the planet through conscious care. For more information, visit www.drhauschka.com and follow @drhauschka.usa on social media.

SOURCE Dr. Hauschka