DRAMBUIE® 15 Begins Nationwide Rollout

CORAL GABLES, Fla., Oct. 4, 2011 /PRNewswire/ -- Drambuie® Liqueur today announces the U.S. introduction of its new premium expression, DRAMBUIE® 15.  A refined, drier expression of the original Drambuie Liqueur, this new offering is made exclusively with 15-year-old Speyside malt whiskies infused with a secret recipe of herbs, spices and heather honey.  DRAMBUIE 15 is a scotch-forward liquid that brings the whisky cues of DRAMBUIE Liqueur to the fore and is perfect for sipping and savoring either neat or over ice.

"Since the U.S. debut of DRAMBUIE 15 liqueur at Tales of the Cocktail in New Orleans last July, the positive response to this new premium expression has been astounding," said Cherie Koster, senior brand manager for DRAMBUIE.  "Whisky connoisseurs, experimenters and enthusiasts have all expressed their enjoyment of this more refined, drier addition to the House of DRAMBUIE.  We are thrilled to begin our national rollout to markets across the United States so a wider audience may now enjoy this new offering that is thoroughly scotch-forward without losing the distinct flavor of DRAMBUIE Liqueur."

DRAMBUIE 15 (43% ABV) has begun its nationwide rollout with a suggested retail price of $59.99 for a 750mL and $79.99 for 1L. DRAMBUIE 15 is expected to be available in all markets nationwide within the next 30 days.

DRAMBUIE 15 Tasting Notes

About DRAMBUIE

DRAMBUIE was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland.  It is a unique combination of aged Scotch whiskies, heather honey and a blend of herbs and spices - a recipe kept secret since 1745.  From the Gaelic "an dram buidheach" – the drink that satisfies – DRAMBUIE is enjoyed by those who appreciate its timeless, yet distinctive taste.  DRAMBUIE can be served on the rocks, in classic cocktails such as the DRAMBUIE Rusty Nail™, or more contemporary long drinks such as the DRAMBUIE Fizz.  For more information, visit www.drambuie.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ^® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE^® vodka, the world-leader in super-premium vodka; DEWAR'S^® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE^® gin, the top-valued and fastest-growing premium gin  in  the world; CAZADORES^® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United  States; MARTINI^® vermouth, the world-leader in  vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.

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©2011 DRAMBUIE IS A REGISTERED trademark of THE DRAMBUIE LIQUEUR COMPANY LIMITED, SCOTLAND.  IMPORTED BY DRAMBUIE IMPORT COMPANY, CORAL GABLES, FL. LIQUEUR - 43% ALC. BY VOL.

For more information, contact:
Ashley Wallace
[email protected] / (646) 356-8332

SOURCE DRAMBUIE