Draper-Watts Joins PRIME Research, Accelerates Global Expansion

NEW YORK, Feb. 16, 2011 /PRNewswire/ -- PRIME Research, a global leader in strategic communications research, strengthened its management team today with the announcement that Pauline Draper-Watts joined the company as Senior Vice President in North America.  She brings with her a wealth of research and analysis experience as a founder of Precis, a media analysis and evaluation firm; as a Senior Vice President at Millward Brown, a WPP research firm; and most recently, as Chair of the Institute for Public Relations' Commission on Measurement and Evaluation.

"As the pace of business continues to accelerate and as more communicators seek ways to efficiently and economically improve performance while generating a positive return-on-investment, PRIME's consulting expertise, advanced technology and proven methods help clients navigate their way towards success," said Draper-Watts. "PRIME's precision and client-focus, its capability with both social and traditional media and its ability to work across multiple markets, places the firm in a strong position for explosive growth.  I look forward to adding to PRIME's many accomplishments."

She joins Mark Weiner, CEO of PRIME Research in the Americas, along with a well-established team of 50 consultants and analysts in Ann Arbor, Michigan and New York, New York.  "We are delighted to enlist Pauline at PRIME where she augments PRIME's expert automotive practice as well as the many other sectors in which she has experience. While PRIME has achieved great success since establishing its US presence in 2004, Pauline's experience, thought-leadership and business acumen will further spur our growth and visibility both domestically and internationally."

Since its origins as an academic institute in 1987, PRIME has grown and diversified, now providing traditional and social media monitoring, executive summaries, real-time dashboards, strategic media analysis, reputation benchmarking and other services to global and domestic clients from consumer products to high-tech; from chemicals to finance and from automotive to pharmaceutical, government and professional service providers.

Draper-Watts joins Weiner and Timo Thomann-Rompf, Director of PRIME's Research Center in Ann Arbor, on the American leadership team.  

About PRIME:

A communications research innovator, PRIME Research's locations in the USA, Brazil, Uruguay, UK, Germany, Switzerland, India and China serve clients in 35 countries. With fifteen industry practice areas as well as a complete array of public relations monitoring, research, evaluation and consulting services, PRIME leverages its marketing and corporate communications expertise to help clients to build brands and reputations. For more information on PRIME, visit www.prime-research.com.

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