Drink Up Deliciously Fresh Filtered Water This Summer

BENTON HARBOR, Mich., July 6, 2011 /PRNewswire/ -- This July, Whirlpool Corporation is celebrating "Change Your Refrigerator Water Filter Month" — an initiative started in 2009 to remind consumers to change their refrigerator water filter every six months to ensure they receive the fresh, filtered drinking water.  

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A regularly changed refrigerator water filter is necessary for keeping common contaminants out of your ice cold glass of water. Why settle for "good enough" water when changing your filter regularly will give you deliciously fresh water?

While not all contaminants are found in every glass of water, filtered water is the best option for busy families looking to drink their daily glasses of water without breaking the bank. In fact, by changing your water filter twice a year, a refrigerator water filtration system can filter the equivalent of 3,000* bottles of water, saving up to $600 a year versus purchasing the same amount of a leading brand of bottled water.

To celebrate Change Your Refrigerator Water Filter Month, Whirlpool is offering discounts and free shipping at http://whr.pl/iEX0H3 throughout the month of July. Consumers can receive 15 percent off the purchase price of one refrigerator water filter with the code JULYH20 and 25 percent off of the purchase price of two or more filters with the code MULTI25.

"Over time, refrigerator water filters will lose the ability to remove contaminants, which is why we remind consumers in January and July to change their refrigerator water filters," said Wendeline Ortiz, filtration category manager, Whirlpool Corporation. "Clean, filtered water is good for the whole family and we want to be sure the water and ice from your refrigerator remains fresh."

Visit http://whr.pl/iEX0H3 for additional refrigerator water filter information and to sign up for the subscription service that automatically ships filter replacements right to your door.

About Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world.  The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world.  Additional information about the company can be found at www.whirlpoolcorp.com.

About Whirlpool Corporation's 100th Anniversary
Founded on Nov. 11, 1911, Whirlpool Corporation has influenced home and family life during the last century. The company is driven by the belief that everyone needs a comfortable place to call home and has a 100 year history of creating better ways of cooking, cleaning, refrigerating and storing. Whirlpool Corporation is focused on improving lives one person, one family, one home, one community at a time.

*Based on average use of two 6-month 200 gallon water filters versus purchasing the same amount of a leading brand of bottled water.

SOURCE Whirlpool Corporation