Drinks Americas (DKAM) Hits a Grand Slam with Mexican Craft Beer

LOS ANGELES, Nov. 18, 2013 /PRNewswire/ -- Drinks Americas (OTN: DKAM) hits a grand slam with Day of the Dead Craft Beer. Drinks Americas Holdings is a leading U.S. broker for authentic Mexican beer. All the beers are brewed in Mexico's third largest brewery, Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art processes, fermentation and aging systems. Drinks Americas mission is to identify and invest the majority of their brand-building resources on those with the greatest growth potential such as Day of the Dead craft beer.

(Photo: http://photos.prnewswire.com/prnh/20131118/NY18568)

Drinks Americas is experiencing monumental milestones such as hitting 17,000 cases shipped in October only which is just five months after Day of Dead Craft Beer was introduced to the U.S. and is continuing to expand rapidly with this winning brand.

The new one of its kind beer brand is currently available in over 32 states and being carried by over 40 Distributors. These results are extremely encouraging for Drinks Americas. The U.S. market is being supported with 11 sales people and a team of brand consultants who conduct regular tastings and events across the country.

"Day of the Dead craft beer is the leader of Mexican craft beer. We are in position to own this category and then follow suite with other craft beers. Within my many years in the alcohol brand building business I have never seen such huge and fast response from the industry and consumers," said Joe Belli, National Brand Manager for Day of the Dead Craft Beer.

Mr. Belli previously owned and operated IAO Management, LLC consulting and building national and local alcohol beverage brands. Joe then spent years as CEO for Prestige Imports, LLC., where he built a national network of distributors and sales staff for several alcohol brands.  

Drinks Americas was proactive to assess the beer and spirits market and react positively to the market demand for craft beer with Day of the Dead, an authentic Mexican brew. Craft beer is projected to represent nearly 15% of the Beer Industry by 2020 and Craft's growth is driven by current beer drinkers drinking more Craft as well as consumers of other beverage alcohol trading into craft. (Source: Beer Marketer's Insights, Brewers Association, Nielsen Company)

About Drinks Americas Holdings (OTN: DKAM)

Drinks Americas is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states and is on target to be the leading broker for this growing category in each of the markets in which it operates. All the beers are brewed in Mexico's third largest brewery, Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art processes, fermentation and aging systems. Drinks Americas leading premium authentic Mexican beer brands includes specialty craft beer Day of the Dead, Mexicali™, Rio Bravo™, Crazy Pig™ and Chili Devil™. Drinks Americas (DKAM) brands continues to forge strong connections with consumers through some of the largest retailers and restaurants in the country.

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Investor Contact: Tim Owens 714-310-8102

SOURCE Drinks Americas