Drinks Americas (DKAM) Mexican Craft Beer Available in Largest Liquor Retailer in the Las Vegas Area

LOS ANGELES, Nov. 11, 2013 /PRNewswire/ -- Drinks Americas (OTN: DKAM) a leading U.S. broker for the authentic Mexican craft beer, Day of the Dead, is now available in Lee's Liquors Stores, which is the largest liquor retailer of Las Vegas. Lee's Liquor store has been serving the Las Vegas Valley for thirty years. Lee's consist of 15 retail locations, which have been voted the "Best of Las Vegas" for 14 years in a row. Lee's is the leading and most comprehensive retailer of specialty liquors, wines and beers, including major label and craft domestics along with popular and unique imports.  In-store tastings of new releases, recipe kiosks and party planning resources are designed to engage our customers and encourage exploration.

Drinks Americas brand Day of the Dead Craft Beer is leading the Mexican craft beer movement and Las Vegas is a great market for the brand. The action packed, tourist filled and trend setting area provides a key demographic for the new one of its kind brand. In order to encourage brand awareness and generate trial, Day of the Dead Craft Beer will be conducting regular tastings in Lee's Liquor stores. The tastings will be held on the weekends and promoted on Lee's Liquor's website – www.LeesLiquorLV.com.

"Las Vegas is an influencer city and Lee's is one of the best retailers in town to showcase our brand.  We do tastings every weekend and I have received many messages on our website and Facebook, from consumers visiting Vegas on vacation and tasting our beers at Lee's.  They all want to know where to find it when they get back home," Joseph Belli, VP Sales, Day of Dead Craft Beer.

Drinks Americas mission is to identify and invest the majority of our brand-building resources on those with the greatest growth potential such as Day of the Dead Craft Beer.

About Drinks Americas Holdings (OTN: DKAM)

Drinks Americas is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states and is on target to be the leading broker for this growing category in each of the markets in which it operates. All the beers are brewed in Mexico's third largest brewery, Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art processes, fermentation and aging systems. Drinks Americas leading premium authentic Mexican beer brands includes specialty craft beer Day of the Dead Craft Beer, Mexicali™, Rio Bravo™, Crazy Pig™ and Chili Devil™. Drinks Americas (DKAM) brands continues to forge strong connections with consumers through some of the largest retailers and restaurants in the country.

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Investor Contact: Tim Owens 714-310-8102

SOURCE Drinks Americas