WILTON, Conn., Jan. 31, 2012 /PRNewswire/ -- Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB: DKAMD), a leading developer and marketer of beverage products, announced today that it has entered into an agreement to expand distribution of its products to the Asia Pacific market. Under the terms of the agreement, Liberty Lighthouse Group, LLC and its Tequila Total operation will market Drinks Americas' Tequila and Beer brands in the Asia Pacific markets, commencing immediately with sales of KAH® Tequila. Drinks Americas has recently expanded KAH® Tequila in the US to 43 markets. The Company expects to ship its first container to the Asia Pacific market in early spring.
Federico Cabo, Chairman of the Board of Drinks Americas Holdings, Ltd., stated, "Fabrica de Tequila Finos, S.A. de C.V., has been proud of the marketability of our tequila and beer brands globally, based on the extensive inquiries and the rise in demand for both fine Tequilas and our authentic Mexican beers worldwide. We are excited to see Drinks Americas expansion of our brands to these markets through its strategic relationship with Liberty Lighthouse Group and its Tequila Total operation in the Asia Pacific markets."
Ed McDonnell, CEO of Liberty Lighthouse Group and Tequila Total stated, "The 100% Blue Agave Tequila category with its + 45,000 9 liter cases, has experienced triple digit growth in the Asia Pacific region. We have already had serious interest in both KAH® Tequila and Agave 99® Tequila, the range of fine Mexican beers and Rheingold Beer. We are very excited to be selling Drinks Americas unique range of brands in the growing Asia Pacific markets. We believe the size of this opportunity is substantial. The total Asia Pacific tequila category is $50 million and growing."
Patrick Kenny, Drinks Americas CEO, stated, "The expansion of KAH® Tequila and our new Mexican beer portfolio, as well as the interest in our New York branded Rheingold Beer, will contribute to the new Drinks Americas ongoing growth and financial health. We are very excited to have Ed McDonnell and his Asia Pacific team working with us to grow this part of our business.
Hubert Millet, Drinks Americas' board member and former President of Seagram Global Brands stated, "I am familiar with Ed McDonnell's operation and track record in the global spirits markets and he brings a very exciting addition and reach to Drinks Americas brands in the Asia Pacific market. I am very confident that Drinks Americas' new strategic relationship with Liberty Lighthouse will greatly impact the Company's growth."
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Ale and Chili Devil Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.
About Fabrica de Tequilas Finos, S.A. de C.V.,
Fabrica de Tequilas Finos, S. A. de C.V., carries on an unbroken tradition of producing fine handcrafted tequilas which stretches back to 1904. The Cabo family continues to expand their tradition of producing fine 100% Blue Agave Tequila. Finos produces, markets and sells high quality tequilas including KAH® "Day of The Dead", Tenoch, Tonala, Don Camilo, Zapopan, Santos, Stallion, Agave 99 and Monasterio throughout the U.S., Canada and The European Union. In addition to its own award winning brands, the company produces fine private label brands exampled by award winning "Diamante De Cielo".
About Liberty Lighthouse Group / Tequila Total
Liberty Lighthouse Group is Asia Pacific's oldest operating Premium Spirits Agency in the Asia Pacific region. The company manages a complete range of premium spirits on behalf of a range of premium and global brand companies. Liberty Lighthouse Group's business is brand management and distribution services in Duty Paid and Duty Free in the Asia Pacific markets. Liberty Lighthouse Group and Tequila Total have successful track records of executing the "Right Brand, in the Right Market with the Right Distributors.
Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.
Drinks Americas, Inc.
SOURCE Drinks Americas Holdings, Ltd.