Dropps Launches in Target, Bringing Innovation to the Home Care Aisle

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Mar 11, 2025, 09:15 ET

First-to-Market USDA Certified Biobased Multi-Chamber Laundry Detergent Debuts In Target & Online Alongside Dropps' Award-Winning UltraWash Dish Detergent Collection

PHILADELPHIA, March 11, 2025 /PRNewswire/ -- Dropps, the B Corp and pioneering leader in home care innovation, proudly announces its retail expansion into Target, with the launch of its 4-in-1 Plus Oxi Biobased Power Laundry Detergent Pods, available exclusively in select Target stores, Target.com and on Dropps.com. In addition to the debut of 4-in-1 Plus Oxi Biobased Power Laundry Detergent, the award-winning UltraWash Biobased Dish Detergent collection, which includes both UltraWash and UltraWash Plus, will also be available. The milestone marks an important step for the creators of the first-ever laundry pod, making Dropps' high-performance cleaning solutions more accessible to a broader consumer base.

Dropps has been redefining how people clean for over 30 years and remains the leading online growth brand in the pod-based dishwasher and laundry detergent categories.

"Target has an incredible track record for championing innovative brands and our demonstrated success online and with new groundbreaking solutions in both laundry and dish made this launch a natural progression," said Alastair Dorward, CEO of Dropps. "We know consumers shop Target for more than essentials; they shop for the experience of discovering new and emerging brands that align with their values. As Dropps redefines what 'clean clean' really means, we're excited to demonstrate how sustainability and performance are not just compatible in home care — they're inseparable."

Following the successful launch of UltraWash Plus, as the first to market USDA Certified Biobased triple-chamber auto dishpod, Dropps is debuting the innovative 4-in-1 Plus Oxi Biobased Power Laundry Detergent at Target. The launch marks a groundbreaking first-to-market launch of a USDA Certified Biobased multi-chamber laundry detergent pod, offering a new approach of marrying sustainably sourced laundry solutions with exceptional performance.

Dropps' 4-in-1 Plus Oxi Biobased Power Laundry Detergent features an 84% USDA Certified Biobased formula and is Leaping Bunny Certified for cruelty-free assurance. The innovation offers a powerful multi-chamber solution, including:

Advanced anti-odor technology to effectively tackle tough odors
A proprietary blend of five enzymes that penetrate fabrics and target hard-to-remove stains, even in cold water
Innovative FiberShield Technology to help prevent dirt re-deposition and reduce microfiber shedding
PLUS Oxi formula that whitens, brightens and restores vibrancy in fabrics

Packaged in curbside recyclable paperboard and proudly manufactured in the USA, Dropps is also made without phosphates, chlorine, phthalates, sulfates or dyes, aligning with the brand's clean formulation standards.

Starting March 2, Dropps will be available online at Target.com and Dropps.com. Target will feature the following Dropps assortments:

Laundry

4-in-1 Plus Oxi Biobased Power Laundry Pods | Crisp Breeze
- 38 Count ($14.99 MSRP)
- 63 Count ($22.49 MSRP)

4-in-1 Plus Oxi Biobased Power Laundry Pods | Free & Clear
- 38 Count ($14.99 MSRP)
- 63 Count ($22.49 MSRP)

Dish

UltraWash Biobased Power Dishwasher Detergent Pods | Lemon Citrus
- 48 Count ($14.49 MSRP)
UltraWash Biobased Power Dishwasher Detergent Pods | Unscented
- 48 Count ($14.49 MSRP)
UltraWash Plus Biobased Power Dishwasher Detergent Pods | Lemon Citrus
- 40 Count ($14.49 MSRP)
UltraWash Plus Biobased Power Dishwasher Detergent Pods | Unscented
- 40 Count ($14.49 MSRP)

To locate your nearest Target location with Dropps, please visit: www.dropps.com/storelocator.

About Dropps
For over 30 years, Dropps has pioneered a cleaner clean – without compromise. As a B Corp and trusted leader in household cleaning, Dropps delivers cutting-edge cleaning power in revolutionary liquid laundry and dish pods that are USDA Certified Biobased, Leaping Bunny Certified, septic safe and made with proprietary enzyme blends.

With a community of more than 300,000 dedicated subscribers, Dropps is committed to a cleaner, more sustainable future. Our mission is to create a ripple of positive change; the more you clean, the more good we do for you, your family, and our planet. Explore more at www.dropps.com and join us on Instagram, Facebook and TikTok.

SOURCE Dropps