Drybar Produces New Dry It Yourself Video Series Launching on YouTube

IRVINE, Calif., April 26, 2016 /PRNewswire/ -- Drybar is excited to announce the launch of its video series, Dry It Yourself, with 8 brand new videos now on YouTube. Founder Alli Webb shows viewers how to create the brand's signature styles at home as well as solve common hair styling issues. The series is produced, written and directed by Drybar Creative Director, Cameron Webb, and the Drybar Creative Team.

The Dry It Yourself series is a fun, simple way to help guide and teach viewers at their own convenience. Alli engages her audience by walking step-by-step through the products, tools and tricks needed to achieve various signature Drybar styles including a basic bouncy blowout (The Straight Up) or messy, beachy waves (The Mai Tai). Alli also shares her signature tips & tricks for blow-drying bangs, using a flat iron and achieving the perfect curl with a curling iron.

"Doing your own hair isn't easy, trust me, I get it. That's the reason I actually became a hair stylist some 20 years ago was so I could figure out how to blow out my own naturally curly (and super unruly) hair," says Drybar founder Alli Webb. "After all these years of accumulating hair tips & tricks, I am so excited to share them via our new Dry-It-Yourself video series. Whether it's in one of our 58 shops or in the comfort of your own home, our goal is to help you achieve the perfect blowout every time."

The series is slated to expand throughout the year, with an estimated 10 additional videos launching in late Summer & Fall. Stay tuned!

Drybar is excited to give women everywhere an opportunity to experience the power of a Drybar blowout even if they don't have access to a Drybar shop in their country, state and/or city.

View the videos on YouTube here: www.bit.ly/DRYBARDIY

ABOUT DRYBAR:
Drybar is based on a simple philosophy: Focus on one thing and be the best at it. For Drybar, that's blowouts. The idea was a natural one for curly-haired founder Alli Webb, a longtime professional stylist, who grew tired of overpaying for blowouts at traditional salons. Named one of the top "100 Brilliant Ideas" by Entrepreneur Magazine and one of New York Magazine's Boom Brands, Drybar is on track to have over 70 retail locations by the end of 2016. The brand will continue adding to its popular line of hair styling products & tools sold both online and in its own shops, as well as at Sephora and Nordstrom in the U.S. and Canada, and select Ulta Beauty doors nationwide.

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SOURCE Drybar