DTN/The Progressive Farmer and Osborn Barr announce licensing agreement

Jun 20, 2014, 18:00 ET from Osborn Barr

ST. LOUIS, June 20, 2014 /PRNewswire/ -- Osborn Barr and DTN/The Progressive Farmer announce today, they have finalized a licensing agreement whereby DTN/The Progressive Farmer takes over all of the assets developed under RevCo, a St. Louis-based agricultural data management business launched by O+B Holdings.

"We're extremely pleased to have the opportunity to bring the RevCo products to DTN/The Progressive Farmer," said Matt Bradford, VP/General Manager at DTN. "This furthers our commitment to providing software solutions that help our customers manage relationships with growers in the country.  More broadly this is in perfect alignment with our overall strategy for connecting the food and beverage supply chain."

This agreement allows RevCo and DTN/The Progressive Farmer to share in existing relationships across the countryside. Additionally, the collaboration builds on existing products, and enhances the resources currently available to DTN/The Progressive Farmer business partners.

"Innovation and creative marketing solutions are what we pride ourselves on, and RevCo has been a tremendous reflection of that commitment to agriculture and rural America," said Michael Turley, O+B chief executive officer. "This agreement will strengthen our vision for the data management product, and continue driving growth and technology expansion."

The RevCo employees are retained by DTN/The Progressive Farmer. Financial terms of the agreement were not disclosed.

About DTN/The Progressive Farmer

DTN/The Progressive Farmer is revolutionizing the agriculture industry with its game-changing agricultural information solutions and market intelligence that enable customers to actively and effectively manage their businesses. The company's insightful, independent content along with proprietary business management tools and in-depth market analysis empower better decision making from today's forward-looking agricultural producers, agribusiness leaders and commodity market traders. For the latest DTN editorial, weather and market information or more on all DTN services, visit dtnprogressivefarmer.com.

About Osborn Barr
O+B works to be agriculture and rural America's greatest advocate.  Its focus is on helping clients build relationships, have conversations and engage with their audiences who work, live and play in rural America.  The family of more than 150 professionals provides branding and communications expertise, social responsibility and advocacy initiatives. It also builds strategies and programs to effectively maximize multi-tiered sales and distribution channels. The company continues to build proprietary products and solutions through new technologies, content production and direct-to-farm programs.  Osborn Barr is located in St. Louis and Kansas City and can be contacted via phone at  (888) 235-4332, or (314) 726-5511, or at www.osbornbarr.com.

About RevCo
RevCo is a technology company that connects data and delivers it through applications. RevCo was created to disrupt the way businesses sell in the agriculture multi-tiered marketing channel.  The company creates simple to use products that make sense of information around what happened, why it happened and what is going to happen next.  www.gorevco.com.

Contacts: Josh St. Peters, Osborn Barr 

Greg Lammert, Rhea + Kaiser

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SOURCE Osborn Barr