ATLANTA, April 30, 2014 /PRNewswire/ -- Spencer Forst Enterprises recently acquired a significant stake in Dtox Juice, LLC (www.dtoxjuice.com). The partners of Spencer Forst Enterprises, Karen Spencer Welanetz and Jenny Forst, both former Vice Presidents of General Growth Properties, Inc., the second largest retail property REIT in the U.S., bring significant retail real estate, retail marketing and brand development experience to the new partnership. The group plans to expand Dtox Juice to include 10 new retail locations in Atlanta within the next 24 months.
Noting the growing trend of trading a daily coffee fix for a healthy green energy boost, Spencer Welanetz and Forst became intrigued after extensive research on the emerging $22 billion dollar juice industry. Looking to capitalize on the growing juice movement, and after observing juice operators around the country, they established that Dtox Juice had strong potential for a scalable retail brand.
Founder Shannon Sliger opened the first Dtox Juice retail location in late 2012 and the second in 2014 in the Buckhead neighborhood of Atlanta. Sliger finds herself challenged to keep up with demand. "Our biggest operational hurdle is keeping the stores filled. We sell it as fast as we make it," said Sliger.
Forst and Spencer Welanetz concur, "We will never let juice sit in a plastic bottle in the refrigerator for five days. We will always make sure our 100% organic green juice, which is loaded with micronutrients, is pressed and in our customers' hands within 24 hours which optimizes the health benefits," said Spencer Welanetz. "Our brand vision is to continuously keep things fresh," adds Forst.
In addition to raw organic juice and smoothies, Dtox Juice offers detoxifying cleanse packages, alkaline salads and soups, teas, and elixirs. Dtox Juice can be ordered online through www.dtoxjuice.com or www.facebook.com/DtoxJuice or through the Dtox Juice mobile app. For updates on events and information, follow Dtox Juice on Twitter at https://twitter.com/dtoxjuice or on Instagram at http://instagram.com/dtoxjuice#.
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SOURCE Dtox Juice