Duane Reade to Debut Unique Store At 100 Broadway

New York City's Largest Drugstore Chain Unveils the Avant-Garde Compliment to its 40 Wall Street Flagship Store

Jul 09, 2012, 09:45 ET from Duane Reade

NEW YORK, July 9, 2012 /PRNewswire/ -- The Duane Reade New York City footprint will expand with a second distinct location in the Financial District, quickly becoming a retail pillar in the revitalized neighborhood. The historic American Surety building at 100 Broadway is now home to a 22,000-square-foot Duane Reade store (Corner of Broadway & Pine), further developing the retailer's leading-edge 'up market' store concept. The 24-hour store, with the Grand Opening on July 9th,  will feature exclusive offerings and amenities such as up market: chop and an in-store museum quality exhibit; a first for Duane Reade or any other U.S. based drugstore.

"The concept-forward store design fits the rich innovative structural history of 100 Broadway while incorporating the best ideas of Duane Reade and Walgreens partnering to create a truly unique store experience," said Duane Reade Sr. Director of Store Concepts, Michael De Fazio. "Intricate salad creations have become the main course for many health conscious, on-the-go New Yorkers. As part of the Walgreens family of companies, Duane Reade is reinforcing its highly recognizable, urban-localized brand with the opening of this store; simply put, it's New York Living Made Easy."

A major addition is the debut of up market: chop, representing an ultra-fresh, gourmet salad bar concept with a choice of premium greens, artisanal cheeses, 30 additional toppings and an array of dressing options.

Other new offerings include up market: cafe and Good & Delish self-serve hot soups. These new food options are conveniently located in the heart of FIDI, all under one roof to provide the time-strapped professional with smart, healthy lunch and snack options.

Up market: cafe will employ a highly-skilled, full-time barista. Coffee drinkers will have their choice of freshly brewed drinks including: hot and iced coffee as well as specialty brews such as mocha, espresso and cappuccino. 

Good & Delish self-serve soups represent a quick, inexpensive snack solution with many options made fresh daily. There are 8 homemade-like flavors on the menu such as chicken noodle, split pea with turkey bacon, wild mushroom barley, cream of broccoli and coconut curry chicken to name a few.

Popular offerings first introduced at Duane Reade's 40 Wall ST. flagship, are also integrated throughout the 100 Broadway store. These include: up market: juice where customers can create their own fresh juice or smoothies, in addition to selecting from a plethora of menu items. An authentic chef-manned up market: sushi station featuring fresh, custom ordered sushi; sashimi and traditional sides including seaweed salad and shumi are available.

Other offerings also include the popular up market: Fro-Yo station that features 8 unique varieties of frozen yogurt and 4 twists with an abundance of topping options. An up market: freezee station will round out the frosty options with 4 ice-cold flavors available daily. 

The trailblazing in-store museum-like exhibit pays homage to the neighborhood and hallowed grounds of downtown Manhattan by encompassing a unique display of world-changing events in U.S. history that have been celebrated down historic Broadway. These include game-changers like the 1960 John F. Kennedy election, the 1946 Winston Churchill era and the 1969 moon walk.

The pharmacy services, 'Powered by Walgreens Pharmacy Network' will be enhanced with a revolutionary approach to pharmacist accessibility. Unlike traditional behind-the-counter service, the new concept enhances customer experience as pharmacists are placed out front and now actively engage customers, becoming approachable and available to all patients seeking consultation.

"This new strategy is a step forward in leveraging the vast knowledge of our pharmacists and making their expertise more accessible to the customer," says Anthony Riso, Sr. Director of Pharmacy Operations, Duane Reade. "The Walgreens family pharmacists are highly trained professionals who are well-positioned to coach customers in finding the appropriate medications and providing direction on how to take medication. They can also offer guidance on both prescription and over-the-counter drugs.  100 Broadway will be equipped with a private consultation room and Express Rx kiosks allowing customers to quickly pick up refills and pay."

100 Broadway has the largest and most comprehensive Papyrus greeting card section in downtown Manhattan. The Papyrus department has everything needed to celebrate birthdays, anniversaries, promotions and everyday moments. 

About Duane Reade
Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with the company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City...everything for "How I Feel", "How I Look", and "What I Need Now". The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation's largest drugstore chain with more than 7,800 stores in all 50 states, the District of Columbia and Puerto Rico.

Calvin Peters
Duane Reade

Kara Silverman
5W Public Relations

SOURCE Duane Reade