TORONTO, Dec. 6, 2016 /PRNewswire/ -- dubdub, a Toronto-based tech company in the mobile space, announces the launch of its new application, dubcandy. The latest addition to the company's portfolio of video tools, dubcandy is the first mobile application to truly empower any influencer to create shoppable videos and earn revenue directly from them. dubcandy's release follows the debut of dubsuite, formerly known as dubdub, in July 2016 and the launch of dubloft training facilities in Toronto and New York. Dubsuite has garnered 120,000 downloads across 141 countries.
"dubcandy is turning the influencer market on its head," said Zbigniew Barwicz, President and CEO, dubdub. "Historically, brands paid influencers to generate awareness but were unable to attribute direct sales from their efforts. Influencers would wait for a brand to approach them, typically based on the size of their following. Now, brands have more transparency on which content and influencers moved the dial. And, any influencer will have the opportunity to generate income without waiting for a brand to approach them. This is a significant disruption and one we felt was overdue."
The power and importance of authentic, user-generated content continues to grow exponentially, particularly as advertising legislation and ad-blocking technologies plays havoc on traditional advertising channels. However, the tools to create and monetize video content right in the mobile device has been missing from the market to-date.
"Our products genuinely democratize content creation and monetization, giving the influencer real independence to not only create, but also earn revenue from their video content. For forward-thinking brands, they can unlock a distributed and independent group of creators who are able to not only create content but also drive direct sales for the brand," says Hilton Barbour, CMO, dubdub. "The attribution layer of dubcandy also means that both influencers and brands can track and measure campaign success and refine accordingly. That's a key benefit of dubcandy."
Data-driven campaigns have become the new norm, and now both influencers and brands are demanding a way to calculate and track the ROI of their video content. Through dubcandy's dashboard, influencers and brands can keep track of important success indicators to justify or even increase their rates.
"Platforms like dubsuite allow for the end-to-end creation process to be simple and effective. From editing videos on mobile with a few simple drags and taps, you've got a turnkey editing suite that you can pull out anywhere, anytime," said Gloria Chik, dubdub partner influencer. "Layered on with the dubcandy app, you've enabled a monetization platform that starts with a simple idea. It's perfect for people traveling and capturing, like myself for ROGUESTORIES.com."
"As with all new technology, it is fascinating to see how users adopt and adapt it to their needs. In our beta testing, we've seen great examples of influencers pushing out interesting product reviews, testimonials and creative content," says Barbour. "We anticipate dubcandy users will continue to push the boundaries as they adopt our new application. We can't wait."
dubcandy is available now for free download at the Apple App Store, and will be available via Google Play on December 12. For more information or to download dubdub and dubcandy, please visit www.dubdub.com.
About dubdub dubdub is a tech company democratizing mobile video creation and monetization for all. With dubsuite, the company is revolutionizing video content creation by harnessing the power of today's smartphone cameras. Bloggers and consumers can create, edit and post quality videos all within the dubsuite mobile app, and with dubcandy, they can monetize those videos. Users can record, cut and edit multiple videos and add rights-free songs or music from their own library, images or text to create one shareable video all while on-the-go. dubsuite's point-and-click video editing app and technology is patent-pending. The app is available for free download in the App Store. Please visit www.dubdub.com for more information.