LAS VEGAS, April 16, 2014 /PRNewswire/ -- Duetto, the market leader in software-as-a-service revenue strategy solutions, unveiled GameChanger, a new web-based application developed exclusively for casino hotels. Staffing a team of highly experienced gaming professionals at its Las Vegas office, Duetto aims to help casino hotels leverage cutting-edge advances in technology and change they way they approach revenue management.
Fundamental to Duetto's philosophy, GameChanger ensures casino hotels select and retain their most profitable customers, accounting for dynamic demand, occupancy and segment volumes, assessed by each individual customer segment, room type, offer or discount. This groundbreaking capability to flexibly fine tune for greater accuracy is making a big impact in terms of optimized demand and increased profitability for Las Vegas casino hotels.
Marco Benvenuti, Duetto's Co-founder and Chief Analytics and Product Officer, said, "This technology really is a GameChanger – it delivers the tools I always dreamt of when I was managing revenue and distribution on the Las Vegas Strip. Duetto's modern architecture provides a whole new level of flexibility and control to optimize profit that cannot be matched by traditional revenue management systems."
GameChanger is already in use at a number of high profile casino hotel properties, and rapid adoption is expected to continue in the coming weeks.
Benvenuti concluded, "We see enormous potential in every aspect of pricing at casino hotels and integrated resorts. For example, complimentary rooms. Legacy systems follow a simplistic comp or "no comp" criteria. Isn't it better to offer a valued guest who would not otherwise qualify for a free night, a discounted room or some other incentive instead of nothing at all? Casino hotels are also failing to leverage the value of various room types. The goal is to always get the right guests in the right rooms at the right times, maximizing all potential revenue. GameChanger empowers its users to achieve all this, and more."
Taking a cue from the explosion of non-gaming spend, which is outpacing gaming revenue on the Las Vegas Strip, GameChanger takes a comprehensive approach, dynamically determining the total value of each casino hotel guest by prospective gaming and non-gaming revenue potential.
In addition to optimizing revenue and helping hotels protect and manage room mix, GameChanger captures valuable web shopping data. Looking at lost business regrets and denials based on dates searched and price quoted gives immediate insights on customer behavior, enabling real time responses and A/B scenario testing to measure price elasticity.
For more information on GameChanger, visit www.duettocasino.com
Duetto GameChanger delivers unparalleled flexibility and control to casinos, enabling groundbreaking new opportunities to increase revenue, enhance resource and business mix decisions, and optimize total profitability.
Duetto delivers dynamic, intelligent revenue strategy solutions to the world's leading hotels, allowing them to maximize profits through superior, actionable data to better manage pricing, revenue and business mix decisions. Leveraging a cutting-edge, cloud-based architecture, combined with a feature-rich product set, Duetto transforms the way hotels price and sell rooms.
Duetto has attracted many of the highest regarded investors and advisors from the hospitality and technology industries, including, among others, Thayer Ventures, Battery Ventures, Altimeter Capital, Trinity Ventures, Benchmark Capital, Lee Pillsbury, founder and Chairman of Thayer Lodging, Marc Benioff, founder, Chairman and CEO of Salesforce.com, Mark Lomanno, former CEO of STR, Rich Barton, former CEO/Co-Founder of Expedia and Sam Shank, CEO and Founder of Hotel Tonight.
For more information, visit www.duettocasino.com
Contact: Michael Frenkel, MFC PR – New York