Duluth Trading Company Introduces a New Way to Work; Re-defines Rugged Work Pants

BELLEVILLE, Wis., Feb. 9, 2012 /PRNewswire/ -- For guys who know the discomfort of crouching in unyielding work pants, Duluth Trading Company has added a brand-spankin' new twist to its Fire Hose® Work Pants. Introducing: Flex Fire Hose® Work Pants, the world's most flexible, yet tough-as-nails work pants, with 3% spandex for the ultimate in comfort.

(Photo: http://photos.prnewswire.com/prnh/20120209/CG47478)

Flex Fire Hose® Work Pants deliver the same abrasion resistance of Duluth Trading's exclusive Fire Hose® Work Pants with newfound flexibility to make any on-the-job maneuver without feeling like you're caught in a vise. Along with the fabric's heroic toughness, Flex Fire Hose® Work Pants tout a hidden crotch gusset which provides additional freedom of movement, are Teflon®-treated to resist water, and feature tuckable utility pockets to secure contents while keeping debris out.

"Duluth Trading Company is re-engineering the work pant category," said Stephanie Pugliese, president and chief merchandising officer. "Workwear doesn't need to be stiff to be tough. Our Flex Fire Hose® Work Pants are a new tool that improves comfort, range of motion and protection on the jobsite."

Who says tough can't be flexible? "I can make reaches and climbs I can't do in ANY other pants," said Duluth Trading trades panel member and tree trimmer, Chris. "The flex in these pants makes stretching so much easier!"

Available on www.duluthtrading.com and by catalog, the exclusive Flex Fire Hose® Work Pants come in an 8 oz. Fire Hose® cotton canvas that packs the same abrasion resistance as the original 11.5-ounce Fire Hose® Work Pants. Adding to the comfort, Flex Fire Hose® Work Pants are prewashed, so they feel broken-in right out of the bag. Like all Duluth workwear, Flex Fire Hose® is backed by the unconditional No Bull Guarantee.

About Duluth Trading Company

Duluth Trading Company (www.duluthtrading.com) is a multichannel retailer of ingenious workwear that solves problems for hardworking men and women. Duluth Trading's rugged workwear is designed to meet the demands of tradesmen and a hardcore team of Real Women testers. Signature products include the Longtail T® (the cure for "plumber's butt"), Ballroom® Jeans (with a crotch gusset for crouching without the ouch), and legendary Fire Hose® Workwear. Duluth Trading's flagship store is located in Mount Horeb, Wisconsin.

SOURCE Duluth Trading Company